SEO & Ads Specialist l WFH
2 weeks ago
Job Description:
- Develop and execute SEO strategies that improve search rankings and increase qualified traffic.
- Plan, launch, and optimize paid campaigns to drive leads and revenue efficiently.
- Create and optimize content for the website and landing pages to improve search performance and conversions.
- Ensure the website is technically optimized for search engines and user experience.
- Manage off-page initiatives, including link-building and online reputation, to strengthen domain authority.
- Track performance metrics (traffic, CTR, leads, conversions, ROI) using Google Analytics, Search Console, HubSpot, and other reporting tools, and provide actionable insights to stakeholders.
- Stay updated on search trends, algorithm changes, and paid advertising best practices.
- Perform any other tasks as needed to support overall digital marketing objectives.
Job Qualifications:
- Bachelor's Degree in Marketing, or any related field.
- 5 years of experience in SEO, content creation, and paid advertising, preferably in a B2B environment.
- Experience with Google Analytics, Search Console, SEMrush, HubSpot reporting, and other ad tools.
- Proven track record of improving organic rankings, creating content that converts, and driving ROI from paid campaigns.
- Proactive, results-driven, and able to translate data into actionable recommendations.
- Strong analytical skills.
- Excellent writing skills and ability to produce high-quality, optimized content.
- Strong communication and collaboration skills with cross-functional teams.
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