Marketing Channel Team Lead

2 weeks ago

Taguig, National Capital Region, Philippines Funtomato consultancy Inc. Full time ₱900,000 - ₱1,200,000 per year

Role Description


• Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch


• Working cross-departmentally to align campaign strategies and goals across the organization


• Propose the most appropriate events and messages in line with corporate strategies


• Launch Paid Digital Ad Campaigns on paid ads platforms

Paid Advertising Management


• Campaign Setup and Execution: Set up and launch paid advertising campaigns and select targeting options, set budget parameters, and optimize campaign settings for maximum performance.


• Monitor and administer website analytics, reports, and understanding of reporting tools. Providing ongoing actionable insights into campaign performance to relevant stakeholders, and regular reporting of all Paid Advertising campaigns


• Provide a keen understanding of revenue tracking and paid advertising


• Bid management: Setting and adjusting bids for individual keywords to ensure that ads are shown to the right people at the right time


• Track Ad performance through use of marketing tracking tools like(Google Tag Manager (GTM), Appsflyer, Voluum etc)

Qualifications


• 3 or more years of marketing experience (digital and traditional) in a corporate, or agency environment


• Bachelor's degree in business administration, marketing, communications, or a related field


• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web
•
• analytics, Google Adwords etc.)


• knowledgeable with marketing tracking tools like (Google Tag Manager (GTM), Appsflyer, Voluum etc)


• The ability to produce high quality work in a consistent and reliable manner.


• Excellent analytical skills and a knack for data analysis.


• Strong prioritization, organization, and project management skills

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