Trade Marketing Manager

• Position: Trade Marketing Manager

• Location: Philippines

• Hiring Manager: ASEA Trade & Revenue Management Head 

Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.​

Our mission: to bring health in people's hands by making self-care as simple as it should be for over half a billion consumers worldwide.​

At the core of this mission is our 100+ loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and four specialized science and innovation development centers. ​

Headquartered in France, Opella is the proud maker of many of the world's most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.​

B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet.​

Find out more about our mission to bring health in your hands at ​

About the job:
As the Trade Marketing Lead for the Philippines, you will drive the end-to-end trade marketing strategy and execution across all channels for the entire product portfolio. With a targeted focus on either Modern Trade (MT) or General Trade (GT) depending on market opportunities, you will develop and lead trade plans that accelerate growth, strengthen brand presence, and improve shopper conversion—anchored in data, performance, and strong cross-functional collaboration.

Main Responsibilities

Drive Channel Growth & Financial Delivery

• Deliver volume, gross/net sales, gross margin, and BOI targets across retail and e-commerce channels.

• Contribute to improve the Sales & P&L profitability by optimizing trade spend and improving product mix.

• Continuously monitor performance and adjust strategies to meet commercial targets.

• Lead the trade marketing input into Monthly Financial Forecasts (IBP) and annual Brand Plans.

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Lead End-to-End Trade Planning & Execution

• Translate brand and category strategies into actionable trade plans by channel and key customer.

• Build and manage the annual trade activation calendar, aligning with brand priorities, commercial needs, and seasonality.

• Develop high-impact promotions, visibility programs, and in-store mechanics to win at the point of purchase.

• Partner with the RGM team to design promo strategies and channel mix that maximize ROI.

Focus on Channel Development (MT or GT)

• Drive channel-specific growth plans for either Modern Trade or General Trade, based on market dynamics and strategic priorities.

• Build outlet coverage, executional excellence, and shopper conversion within the focus channel.

• Partner with field sales and account teams to ensure consistent execution of tailored channel programs.

• Lead pilots and innovation projects in the focus channel, scaling what works across the business.

Monitor & Optimize Trade Investments

• Evaluate ROI and performance of all trade activities with support from RGM and Performance Analytics.

• Conduct post-activation reviews and integrate insights into future planning to improve efficiency and results.

• Propose new trade tactics that challenge the status quo and support commercial priorities.

Collaborate Cross-Functionally to Execute with Excellence

• Work closely with Brand, Sales, Omnichannel, Supply Chain, and Medical teams to ensure aligned and timely execution.

• Consolidate performance data across channels to inform decision-making and highlight improvement areas.

• Act as the key executional lead, ensuring flawless delivery of brand plans in the field.

• Lead pilots and innovation projects in the focus channel, scaling what works across the business.

About you:

We're open to both emerging talent with high potential and experienced professionals — what matters most is your growth mindset. This role is a unique opportunity to drive real change and shape the future of Philippines.

If you are a candidate with ambition, learning agility, and the courage to challenge the status quo, or a seasoned expert ready to lead cross-functional transformation, we're looking for someone passionate, dedicated, and eager to make a meaningful impact.

Compensation and development path will be tailored based on your level of experience and the value you bring.

You are restlessly resourceful — you don't wait for answers, you go looking for better questions. You have the courage to challenge the status quo and the hunger to build something that lasts.

Why us?

At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.

We Are Challengers.

We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things:

All In Together: We keep each other honest and have each other's backs.

Courageous: We break boundaries and take thoughtful risks with creativity.

Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.

Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.

Join us on our mission. Health. In your hands.