Digital Marketing Specialist

2 weeks ago

Taguig, National Capital Region, Philippines Promotexter Full time ₱300,000 - ₱600,000 per year

The Company

Promotexter is the Philippines' leading telco-agnostic business-messaging provider, powering customer engagement and acquisition across SMS, Email, Viber Business Messaging, and digital advertising channels. We help banks, fintechs, retailers, and enterprises connect with customers intelligently, compliantly, and at scale.

We offer remote working but also have a beautiful office in BGC. Our team values collaboration, transparency, and results, fostering an environment where great work is recognized and rewarded.

Key Responsibilities

Digital Advertising & SEO

  • Plan, execute, and optimize paid digital campaigns across Google Ads, LinkedIn, Meta, and other platforms.
  • Develop and manage SEO strategy to grow website traffic and improve organic rankings.
  • Create audience segments and performance dashboards to measure ROI and conversion metrics.
  • Conduct keyword research, A/B testing, and campaign optimization.

Analytics & Reporting

  • Manage analytics and reporting using Google Analytics, Google Tag Manager, SEMrush, and other tools.
  • Generate regular reports on campaign performance, site traffic, and conversion trends.
  • Present actionable insights and recommendations to Marketing and Sales leadership.

Channel Expansion & Partnership Development

  • Identify and evaluate new digital advertising channels (e.g. Grab Ads, FoodPanda, Angkas, etc.) for Promotexter's Customer Acquisition service line.
  • Lead the onboarding and integration of these channels, coordinating with internal teams and external partners.
  • Work closely with Sales to build channel knowledge, pitch materials, and ROI models for client reselling.

Collaboration

Support the Marketing Manager in strategic campaign planning, content coordination, and performance analysis.

Collaborate with Sales, Product, and Design teams to ensure consistent messaging and cross-channel alignment.

Qualifications & Skills

  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 3+ years of experience in digital marketing, performance marketing, or growth marketing.
  • Strong proficiency with:
  • Google Ads / Search / Display / YouTube
  • LinkedIn Campaign Manager
  • Google Analytics (GA4)
  • Google Tag Manager
  • SEMrush or Ahrefs
  • Proven track record of optimizing campaigns and managing digital budgets effectively.
  • Excellent analytical and reporting skills with attention to detail.
  • Experience integrating or managing partnerships with digital ad networks/platforms is a plus.
  • Strong communication, initiative, and problem-solving abilities.

Why Join Promotexter

  • Join the country's most trusted enterprise messaging company and help shape its digital advertising expansion.
  • Work with a dynamic, growth-oriented team in a fast-evolving industry.
  • Competitive compensation, flexible work setup, and career development opportunities.

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