Sr. Email Automation Specialist

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

Senior Email Automation Specialist

Do you like working in a large team with many fellow marketers to grow with? Do you enjoy the technical side of marketing? Do you like learning new processes and systems in a fast-paced environment? If so, then this role may be for you

What this role is:

Our team builds the email foundations of HTML templates in Taxi for Email, Eloqua automations, and SFDC CRM integrations. Our email process supports 100+ global marketers and their campaigns for nurture automation, digital, and eventually physical events.

This person will help build email automation processes in our ESP to support digital marketing campaigns for the global Genesys brand, and marketers.

What this role isn't:

This is not campaign strategy. This role requires a partnership with stakeholders, to help build branded Genesys email automation campaigns with a focus on understanding of lead routing, quality assurance, and email automation execution.

What you'll bring to the table:

To be successful, you need to have a mind for technical details, and patience to build a complex lead routing process. It is important that this candidate have a strong eye for detail to walk through automations end-to-end as processes are created for QA, or solutioning any technical error. A basic understanding of HTML coding for email is also a plus.

Some details about what you will do:

• Work collaboratively with Campaigns and Marketing Operations teams to maintain the Genesys email automation process.
• Manage projects and communicate next steps to ensure progress
• Review and provide feedback for email optimization and performance
• Orchestrate contact routing and segmentation logic for automated cadences
• Build regular PowerPoint presentations to report on email performance
• Help to maintain back-end systems for reporting:
• Everest for Inbox placement
• Eloqua for email performance
• Tableau for channel attribution to sales process
• Salesforce for campaign membership

Minimum Requirements:

• Bachelor's Degree in Marketing, Graphic Design, Computer Science
• Past hands-on experience with marketing programs
• Strong written and verbal communication skills with an ability to explain complex concepts succinctly

Preferred Qualifications

• 3-7 years of Marketing Automation platform experience in an enterprise ESP such as Eloqua, Marketo, Pardot, Salesforce Marketing Cloud, or IBM Watson
• Familiarity with reporting and analytics tools such as Google Analytics, Tableau, etc.
• Experience working within the fast-paced environment of a global company
• Familiar with coding html for email

If a Genesys employee referred you, please use the link they sent you to apply.

About Genesys:

Genesys empowers more than 8,000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experience at scale. As the trusted platform that is born in the cloud, Genesys Cloud helps organizations accelerate growth by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency and operational improvements. Visit

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Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

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