GHL Email Marketing Specialist

1 week ago

Manila, National Capital Region, Philippines VA Masters Full time

We are seeking a detail-oriented GHL Email Marketing Specialist to assist in the planning, execution, and optimization of email campaigns. The ideal candidate will ensure timely campaign launches, maintain high deliverability rates, and uphold the overall technical health of email systems. This position requires strong attention to detail, the ability to follow established workflows, and familiarity with email marketing platforms such as GoHighLevel or similar CRMs.

Key Responsibilities

* Execute and schedule email campaigns, automations, and workflows based on provided templates and instructions.

* Monitor deliverability metrics, inbox placement, and bounce rates to maintain optimal sender reputation.

* Manage and clean contact lists, apply segmentation, and ensure compliance with list hygiene best practices.

* Conduct thorough quality checks for formatting, links, personalization, and tracking before sending.

* Perform A/B testing and ensure accurate reporting on key performance indicators such as open and click rates.

* Provide regular reports and insights on campaign performance to support optimization efforts.

* Maintain and update email templates, automations, and workflows within the CRM or email platform.

* Stay informed about deliverability standards, authentication protocols, and platform updates.

Mandatory Skills

* Experience using GoHighLevel (GHL) or similar CRM and email automation platforms.

* Strong understanding of email deliverability principles and authentication (SPF, DKIM, DMARC).

* Excellent organizational and time-management skills.

* Keen attention to detail with the ability to follow structured processes accurately.

* Basic understanding of HTML for email formatting.

* Ability to work independently and collaboratively in a fast-paced environment.

Preferred Skills

* Experience managing large contact databases and segmented lists.

* Familiarity with email performance analytics and data-driven optimization.

* Strong troubleshooting and problem-solving abilities for deliverability or technical issues.

* Knowledge of marketing automation and funnel optimization best practices.

Why Join Us

Join a collaborative and forward-thinking marketing team where precision, performance, and innovation are valued. You'll work on diverse campaigns, gain hands-on experience with advanced email systems, and contribute to improving engagement and deliverability standards in a supportive and growth-oriented environment.

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