Social Media Specialist
4 days ago
SPECIFIC DUTIES & RESPONSIBILITIES:
- Develop, plan, and post engaging content (text, images, videos) for social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Curate user-generated content, customer testimonials, and relevant articles to share with our community.
- Assist in creating and executing social media strategies aligned with marketing goals and the overall brand voice.
- Research and implement best practices to optimize social media presence and increase reach.
- Interact with followers, respond to inquiries and comments promptly, and foster relationships with the online community.
- Monitor brand mentions, feedback, and trends across social channels to gauge sentiment and identify engagement opportunities.
- Track and analyze social media performance metrics to measure the effectiveness of campaigns and identify areas for improvement.
- Prepare regular reports on key social metrics, growth, and engagement, making data-driven recommendations.
- Work closely with the marketing, design, and content teams to align social media with overall brand campaigns and goals.
- Collaborate with influencers, partners, and ambassadors to enhance brand reach.
- Perform other related tasks or duties as needed
- Carry out additional tasks as assigned by the Digital Marketing Manager / General Manager
Qualification:
1. Education:
- Bachelor's degree in Marketing, Communications, Public Relations, Multimedia Arts, or related field.
2. Experience:
- 2–3 years of experience in managing social media platforms (Facebook, Instagram, TikTok, LinkedIn, X/Twitter, YouTube, etc.).
- Experience in content creation and social media calendar
- Experience with social media scheduling tools (e.g., Hootsuite, Buffer, Meta Business Suite).
3. Skills:
- Strong understanding of current trends, social media best practices, and platform algorithms.
- Excellent written and verbal communication skills.
- Creative mindset with an eye for visual aesthetics and storytelling.
- Basic graphic design skills (Canva, Adobe Photoshop/Illustrator is a plus).
- Ability to create engaging content (text, image, and video).
- Analytical skills and experience using analytics tools (Meta Insights, Google Analytics, etc.).
- Strong organizational and time management skills.
4. Personal Traits:
- Detail-oriented with the ability to multitask.
- Proactive, resourceful, and a team player.
- Adaptable to shifting priorities and fast-paced environments.
- Passionate about social media and digital marketing.
5. Preferred/Optional:
- Experience with paid advertising campaigns (Meta Ads, Google Ads).
- Experience working with influencers and partnerships.
- Knowledge of SEO basics as related to content creation.
Job Type: Full-time
Benefits:
- Additional leave
- Company events
- Employee discount
- Opportunities for promotion
- Promotion to permanent employee
Work Location: In person
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