Branding and Communications Officer
6 days ago
CIIT seeks to revolutionize Philippine education by putting industry-based + student-centered learning + affordable in the same sentence. We are looking for awesome people with a passion for sharing knowledge and empowering others to turn their own passions into a career. It also means working with others who have similar goals, a team with a shared desire to innovate in the education space, and non-traditional management that is committed to pushing boundaries in order to close the skill gap between education and industry. Help us in building the future of Philippine Education.
Instructions for Applying
- Prepare your resume in .doc or .pdf format
- Prepare your letter of application/cover letter
- Click on the "Apply for this Job" button
- Fill up the form with relevant personal details
- Upload your resume/curriculum vitae and cover letter in the corresponding field
- Answer the qualifying questions completely
- Hit the "Submit Application" button
Note: Incomplete requirements will not be processed. Once every task has been completed, please wait for approximately 2-3 working days to receive an update on your application.
Qualifications:
- Graduate of any Communications, Journalism, Marketing or other related courses
- At least 2 - 4 years of immersive experience in marketing techniques and principles as well as market research
- Knowledge of social media trends and web analytics with a sharp business acumen
- Knowledge and experience in content management systems like WordPress and Adobe Software
- Strong relationship-building and communication skills
- Exceptional writing and composition skills in various written formats (narrative, short form, interviews, scriptwriting, etc.)
- Excellent command of the English Language (both written and verbal)
- Ability to work around new software and processes is an advantage
Responsibilities:
- Create original content that is consistent with the school's branding guidelines for various communications channels such as:
- Social Media
- Website and other online platforms
- Internal Documents and Templates
- Newsletters
- Contribute to the execution of the Branding and Communications Marketing Plan
- Establish and implement advertising and promotional campaigns for products or services on various media (social, print, etc.)
- Collaborate with stakeholders and vendors to boost the effectiveness of marketing strategies and improve the brand
- Track and record all marketing activities, implement metrics to evaluate their success and amend marketing measures when necessary.
- Attend and participate in various activities or events, both internal and external, to increase brand awareness.
- Research and develop ideas for engaging social media captions, video scripts and other key narrative presentations
- Collaborate with relevant stakeholders to interpret copywriting briefs and produce campaign requirements
- Define key messages and brand voice for advertisements and marketing collaterals
- Monitor current industry trends and turn them into persuasive copy concepts
- Ensure that all content in the website is aligned with brand standards via branding guides to ensure a cohesive and strong market presence
- Ensure that school's website details and information are up-to-date
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