Brand Officer

1 week ago

Caloocan City, National Capital Region, Philippines Private Advertiser Full time

The Brand Officer is responsible for developing, implementing, and monitoring branding initiatives to strengthen the company's identity and ensure consistent brand messaging across all platforms. The role supports marketing campaigns, events, and communication strategies to build brand awareness, loyalty, and market positioning.

  • Assist in the development and execution of brand strategies, campaigns, and marketing initiatives.
  • Ensure consistent use of the company's brand guidelines across all materials, platforms, and communications.
  • Collaborate with internal teams (Marketing, Sales, PR, Digital) to align branding efforts with business objectives.
  • Monitor market trends, competitor activities, and customer insights to recommend improvements in branding.
  • Coordinate the design, production, and distribution of marketing collaterals, promotional items, and digital content.
  • Support in planning and executing brand-related events, sponsorships, and activations.
  • Monitor brand performance metrics (awareness, engagement, loyalty) and prepare reports for management.
  • Maintain relationships with external partners, agencies, and suppliers to ensure quality and timely delivery of brand requirements.
  • Assist in content creation for social media, website, and other digital platforms, ensuring brand tone and consistency.
  • Uphold the brand's reputation through proactive and responsive communication strategies.

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