Brand Communications Sr. Specialist

2 hours ago

Makati City, National Capital Region, Philippines Eastern Communications Full time ₱900,000 - ₱1,200,000 per year

Job description:

Our Ka-Eastern
Brand Communications Sr. Specialist will join our dynamic team and drive the strategy and execution for some of our most visible campaigns. This role is crucial for maintaining and elevating our brand's reputation and reach.

What You'll Be Doing:

You'll be the strategic mind and execution engine behind our full spectrum of brand communications, focusing on:

  • Out-of-Home (OOH) Advertising:
     Strategizing, planning, and coordinating high-impact billboards, transit ads, and alternative OOH placements that capture attention and drive brand awareness.
  • Traditional Media Campaigns:
     Managing the development and placement of compelling creative for traditional radio and television advertisements, ensuring strong media buys and messaging consistency.
  • Public & Media Relations (PR/MR
    ): Serving as a key liaison for the media. You'll be responsible for developing a calendar of press releases, coordinating interviews, and proactively securing online and offline coverage to boost our brand reputation.
  • Corporate Social Responsibility (CSR):
     Assist in the planning, execution, and communication of our CSR initiatives. You'll ensure these programs are impactful, authentic, and effectively communicated to both internal and external stakeholders.
  • Corporate Communications & Internal Alignment:
     Contributing to occasional corporate communications efforts, including internal announcements and executive messaging, to ensure brand consistency from the inside out.
  • Brand Research & Insights
    : Participating in brand research projects, analyzing data, and synthesizing key findings to inform and optimize our communication strategies and messaging effectiveness.

The ideal candidate must be:

  • A graduate of
    Marketing
    ,
    Advertising
    , or
    Communications
  • Experienced, with
    3–5 years
    in
    Public Relations
    ,
    Media Planning and Buying
    , and
    Corporate Communications
    , with a
    proven track record
    of mounting successful advertising or marketing campaigns
  • An
    excellent communicator
    , with strong
    written and verbal skills
    , including
    B2B communication
    and
    presentation abilities
  • Proficient
    in basic design tools such as
    Adobe Photoshop
    ,
    Illustrator
    , and
    Canva
  • Willing to travel regularly
    for events and shoots

Qualities we're looking for:

  • Results-driven
  • You base your decisions on data, are eager to learn what makes people tick, and are able to act on this data to produce successful campaigns
  • Collaborative -
     You enjoy working with different groups, be it with external agencies or internal partners
  • Proactive Learner
     - You love to pitch new ideas, to experiment, to remain curious, and to mount impactful campaigns
  • Communications Professional
     - You're a communicator through and through, whether this means you enjoy building relationships with the press, writing articles, creating eye-catching and thought-provoking collaterals
  • Community Builder and Brand Advocate
     - You are committed to the brand, growing it, and making sure those around you will evolve to be advocates as well; From time to time, you will participate in and manage the brand's CSR initiatives

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