Brand Officer

3 days ago

Quezon City, National Capital Region, Philippines Mc Wilson Corporation Full time ₱30,000 - ₱60,000 per year

JOIN OUR TEAM

Mc Wilson Corporation, the company behind different upscale casual dining restaurants like Gringo, Tatatito, Kaokee, Tokyo Bubble Tea, and others is hiring Brand Officers to join our growing Marketing team

Qualifications

  • Bachelor's Degree in Marketing related course
  • 2-4 Years experience as a marketing/brand professional (advantage if in food/hospitality industry or preferably exposed in Restaurant and Hotel industry)
  • Must be willing to work 100% Onsite in Quezon Avenue
  • Willing to do fieldwork (restaurant visits if needed)

Major Responsibilities:
- Develops and executes marketing plans for assigned major brands which include brand and product positioning, marketing communication, and media mix.
- Evaluates the effectiveness of all marketing and digital activities in relation to business objectives and identifies reasons for success or failure.
- Regularly tracks and reviews analysis on sales and marketing data gathered and recommends appropriate action plans.
- Conceptualizes new product offerings, promos, and ads creation to boost sales.
- Regularly seeks field input on program evaluation, market conditions, consumer insights, and competitive activities for developing marketing strategies.
- Conducts analysis and periodical review of brands, competitive landscape, and consumer trends to develop programs that enhance the brand's equity and marketplace performance.
- Studies new possible channels and markets.

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