Consumer Connection Manager
2 weeks ago
Job Responsibilities:
This position will lead the growth, development and operations
- Lead brand planning, execution, and budget management to meet company KPIs.
 - Gather and analyze consumer insights, market data, and competitor trends to guide strategies.
 - Drive brand portfolio growth and innovation, including new product development.
 - Monitor and report brand performance, recommending actions to achieve targets.
 - Develop and implement brand standards, guidelines, and governance tools to ensure consistency.
 
Qualifications:
- Bachelor's degree in Marketing or other related roles
 - With at least 5 years of solid FMCG brand management experience (end-to-end, not only support roles).
 - Consumer insighting + product innovation experience (must have launched something tangible).
 - Strong analytical + commercial mindset (P&L, ROI, sales & share tracking).
 - Leadership and collaboration skills with cross-functional teams and agencies.
 - Excellent communication & storytelling ability for influencing decisions.
 - Deep cultural understanding of target consumers (homemakers with kids).
 
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