
Consumer Connection Manager
1 week ago
Job Responsibilities:
This position will lead the growth, development and operations
- Lead brand planning, execution, and budget management to meet company KPIs.
- Gather and analyze consumer insights, market data, and competitor trends to guide strategies.
- Drive brand portfolio growth and innovation, including new product development.
- Monitor and report brand performance, recommending actions to achieve targets.
- Develop and implement brand standards, guidelines, and governance tools to ensure consistency.
Qualifications:
- Bachelor's degree in Marketing or other related roles
- With at least 5 years of solid FMCG brand management experience (end-to-end, not only support roles).
- Consumer insighting + product innovation experience (must have launched something tangible).
- Strong analytical + commercial mindset (P&L, ROI, sales & share tracking).
- Leadership and collaboration skills with cross-functional teams and agencies.
- Excellent communication & storytelling ability for influencing decisions.
- Deep cultural understanding of target consumers (homemakers with kids).
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