Consumer Markets Insights Manager

1 day ago

Manila, National Capital Region, Philippines Firefly Electric & Lighting Corporation Full time ₱1,200,000 - ₱3,600,000 per year

About the Role

Location: Ermita, Manila

Role Type: On-site, Full-time

Department: Marketing

Reporting to: Marketing Director

The Consumer and Market Insights Manager leads the insights function, shaping business strategy by deeply understanding consumer behavior, market trends, and the competitive landscape. This role drives the organization's data-informed decision-making, enabling marketing, product development, and corporate strategy to align with market needs and opportunities.

Other requirements include the following:

  • Designs, executes, and oversees consumer and market research studies, transforming complex data into clear, concise, and impactful insights that drive business decisions and long-term growth
  • Shapes corporate strategy by providing deep market, consumer, and competitive insights, identifying key opportunities and emerging trends
  • Oversees consumer research programs to deliver high-quality, actionable data that informs product development, marketing, and customer experience strategies
  • Influences marketing and product initiatives through insights, improving targeting, messaging, and overall effectiveness
  • Enhances the company's competitive position by delivering timely market and competitive analysis that drives strategic differentiation

To succeed and grow in this role, you will be required to meet the following qualifications:

  • Bachelor's degree in statistics, social sciences, or a related field
  • 8+ years in consumer insights, market research, or strategy roles, with at least three years in a leadership position
  • Business acumen to understand and interpret business operations, market dynamics, and financial indicators to make data-driven insights that directly support strategic objectives
  • Proficiency in research methodologies, data analysis tools, and statistical software
  • Strong communication and presentation skills, with the ability to translate complex data into actionable insights
  • Proven ability to manage multiple projects, work cross-functionally, and meet deadlines in a fast-paced environment

About FELCO

At Firefly Electric and Lighting Corporation (FELCO), customer satisfaction is a commitment. Our mission is to elevate everyday experiences by providing accessible quality products and solutions that every Filipino deserves.

We started in 2001, introducing innovative lighting and electrical products to the Philippine market. Over the past two decades, we have worked hard to build expertise and deliver quality products, reliable service, and trustworthy solutions through our brands — Firefly, Royu, ECOLum, and Herks. Today, we continue to fulfill our mission by entering into new categories and brands. We stay fully committed to meeting the evolving needs of our customers and the industry. We also partner with internationally-recognized brands and products such as Chint, ABB and DCK to provide our valued customers with a diverse range of high-quality products.

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