Consumer Insights Associate
3 days ago
Job Description
- Lead end-to-end consumer insights projects, from initial research and project planning to questionnaire creation, data collection, analysis, and final delivery to stakeholders.
- Mentor and manage a team of junior analysts, providing guidance on project execution, quality assurance, and professional development.
- Serve as the primary point of contact for local and regional stakeholders, guiding them in setting objectives and managing expectations while effectively communicating project plans, timelines, and progress.
- Conduct insightful, customized analyses using a variety of data sources (surveys, desk research, BI data, etc.) to answer key business questions and support stakeholder needs.
- Manage and refine recurring reports, including weekly and bi-weekly submissions, to ensure management and stakeholders are kept informed.
- Support the team's growth by helping to identify new projects, improve processes, and contribute to the overall strategy of the Consumer Insights team.
Requirements
- At least 5 years of work experience in a market research company or marketing-related industry.
- Deep, hands-on experience in customer research, segmentation and quantitative analysis is a must.
- Skilled in data analytics, report creation, and presentation to stakeholders.
- Excellent communication skills and command of the English language (written and spoken)
- Strong grasp of numbers and proficient in GSheets/Excel
- Works swiftly, able to pivot quickly with changes in direction, and meets all deadlines
- Displays ownership over one's work, successes, and mistakes
- Accountable and responsible for all deliverables
- Honest, transparent, and has integrity in all aspects of work
- Emotionally intelligent and with good interpersonal skills
- Able to be creative operationally and strategically
- Able to follow directives to the letter and also think for themselves
- Thorough; attentive to details; highly proactive; resourceful; logical; critical thinker; has a growth mindset; team player
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