Marketing Strategy Executive

21 hours ago

Taguig, National Capital Region, Philippines Global-Link MP Full time ₱1,200,000 - ₱2,400,000 per year

Global-Link MP Events International, Inc. is an events and marketing agency since 2002. We are a subsidiary of MP International Pte. Ltd., one of the top event organizers in Singapore, and part of the Pico Group, an award-winning brand activation agency operating in 41 cities worldwide.

Here at Global-Link, we organize the leading industry exhibitions, conferences, and unique projects for corporations and associations with a significant goal to achieve in the Philippines. Our team is passionate about creating memorable events that leave a lasting impact on attendees and key audiences.

We are looking for a talented and innovative Marketing Strategy Executive to join our Marketing and Strategy Team:

Key Responsibilities:

  • Develop comprehensive marketing plans that maximize event exposure, engagement, and attendance.
  • Identify target audiences and produce captivating promotional content and messaging strategy.
  • Collaborate closely with our talented artist team to create visually captivating and on-brand promotional materials.
  • Communicate effectively with teams and drive key KPIs for the trade events.
  • Understand the branding of each event to oversee the entire marketing process from strategy development to flawless execution.
  • Benchmark and augment global MICE industry technologies and trends.
  • Provide clear creative direction to ensure all promotional materials are visually appealing, consistent, and aligned with the event's messaging and positioning.
  • Develop and implement strategic social media campaigns that maximize reach, boost audience engagement, and drive event awareness and registrations.
  • Identify opportunities and social media trends for content optimization and audience growth, and adapt strategies accordingly.
  • Gain strong relationships with associations, media partners, and other local and international organizations.

Preferred Qualifications:

  • This role requires a minimum of 2-3 years of relevant experience
  • A bachelor's or master's degree related to Communication Arts / Marketing / Business / Fashion from a prominent university
  • Experience in brand management, content creation, and social media marketing
  • Proficient in copywriting and creative conceptualization

Benefits:

  • Health card is included upon regularization
  • Opportunity to travel

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