Marketing & Growth Lead

2 weeks ago

Work from Home, Philippines SERP Forge Full time ₱216,000 - ₱360,000 per year

SERP Forge is a growth-focused marketing agency helping SaaS and digital-first businesses scale through SEO and performance marketing. We're looking for a Digital Marketing Manager who can own our marketing function end-to-end from strategy to execution with the clear goal of business growth and client acquisition.

Key Responsibilities

1. Growth Strategy & Client Acquisition

  • Plan and execute multi-channel growth campaigns focused on generating qualified leads.
  • Use data insights to refine funnel performance and drive measurable acquisition results.
  • Work closely with the Founder to set monthly and quarterly growth targets and deliver against them.
  • Experiment with new growth tactics (email, paid ads, partnerships, community-led initiatives).

2. SEO & Content Strategy

  • Lead SEO strategy - from keyword research and content optimization to link building and technical audits.
  • Identify high-impact opportunities using tools like Ahrefs, GSC, GA4, and Looker Studio.
  • Develop and execute data-backed strategies to increase organic traffic, rankings, and conversions.

3. Brand & Community Building

  • Build and manage SERP Forge's brand through content marketing, guest podcasts, and community engagement.
  • Collaborate with designers and writers to create content that attracts and converts SaaS audiences.
  • Represent the brand in external collaborations, podcasts, and industry features.

4. Team Leadership & Execution

  • Lead and mentor the marketing team (SEO, content, paid, outreach).
  • Set and review clear KPIs - including traffic growth, MQLs, and client acquisition metrics.
  • Ensure alignment between sales, marketing, and growth teams.

5. Strategic Planning & Analytics

  • Develop and implement a growth roadmap aligned with business goals.
  • Track campaign performance, analyze data, and create actionable insights for optimization.
  • Work closely with the Founder to align marketing strategy with overall company objectives.

6. Data & Analytics

  • Build and monitor dashboards for tracking traffic, leads, and campaign ROI.
  • Analyze campaign data to identify what's working and what's not and optimize accordingly.
  • Use data-driven experimentation (A/B testing, audience segmentation) to improve conversions.

What We're Looking For

  • 3-5 years of experience in digital marketing or growth roles (agency or SaaS preferred).
  • Strong understanding of SEO, paid ads, analytics, and full-funnel marketing.
  • Data-driven mindset - comfortable using GA4, Looker Studio, and analytics tools for decision-making.
  • Proven experience in driving measurable business growth through marketing.
  • Excellent communication, leadership, and project management skills.
  • Creative but analytical - able to back ideas with data and insight.

What We Offer

  • Full ownership of marketing growth and performance metrics.
  • Direct collaboration with the Founder on strategy and scale.
  • Freedom to experiment with ideas that move the business forward.
  • A growth-first, data-driven culture where execution and results matter.

Job Types: Full-time, Permanent

Pay: Php30, Php50,000.00 per month

Benefits:

  • Work from home

Experience:

  • Digital marketing: 2 years (Required)
  • SEO: 2 years (Required)
  • SaaS: 2 years (Required)
  • SEO tools: 2 years (Required)

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