Consumer Connections and Insights Officer

2 weeks ago

Bonifacio Global Metro Manila, Philippines Nutri-Asia, Inc. Full time ₱1,200,000 - ₱2,400,000 per year

Position Overview:

The Consumer Connections and Insights (CCI) Officer supports the development and execution of consumer research and insights initiatives designed to bring the voice of the consumer into our business decisions. This role helps spot the latest and emerging consumer trends, behaviors, and preferences in a constantly changing landscape, so business can make smarter marketing and brand decisions. The CCI Officer collaborates closely with cross-functional teams, contributing to the end-to-end execution of research projects, analysis of data, and preparation of insightful reports that support evidence-based strategies.

Stakeholders: Consumer Unit Groups, R&D, Commercial Team

Key Responsibilities:

Consumer Research Support


• Help conduct market and consumer research (e.g., brand health tracking, household panel, surveys, focus groups, immersions/ethnographies, social listening) under the guidance of the Senior CCI Manager


• Synthesize complex data into simple, bite-sized insights with practical recommendations that support business growth and/or inform strategies for new market entries or product launches


• Contribute to the development of consumer journey maps by integrating in-depth consumer research and identifying key touchpoints to enhance engagement opportunities

Data Analysis and Reporting


• Help integrate internal and external data and provide timely and accurate reports


• Conduct consumer and market scans, along with competitive analysis, to identify key trends and emerging opportunities


• Applies software programs/ tools (Excel, SQL, SPSS, etc.) and statistical modelling to analyze large amount of data (if necessary)

Cross-Functional Collaboration


• Coordinate with teams such as Marketing, R&D, and Sales by outlining research objectives, clarifying analytics requirements, and ensuring projects progress efficiently and on schedule


• Actively contribute to strategic team meetings, ensuring insights are effectively aligned with business objectives

Research Partner Management and Tool Support


• Build strong working relationship with research vendors and assist in project management and quality control


• Transform into how insights and trends are captured in the business by bringing outside-in perspective and developing new research capabilities


• Improve and discover new analytics software programs or research innovations aimed at optimizing market research spend and uncovering the ROI of digital marketing and e-commerce investments

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