Consumer Connection Manager

2 weeks ago

Bonifacio Global Metro Manila, Philippines Nutri-Asia, Inc. Full time ₱1,500,000 - ₱3,000,000 per year

JOB SUMMARY:

This position will lead the growth, development and operations of NutriAsia' portfolio dedicated for Homemakers with Kids, their interrelationships across the category and their role in the consumer market by developing strategies, tactics and plans for all elements of the brand's marketing mix.

DUTIES AND RESPONSIBILITIES:

MARKETING MANAGEMENT


• Leads the Business Teams and partner organizations in planning ang management of processes and practices to ensure that brand programs, from product development to consumer engagements are aligned to meet KPIs and company goals


• Provides input and insights to the Business Teams and partner organizations to ensure that the goals, directions and actions are aligned in meeting the targets and goals.


• Takes task on the preparation and monitoring of budget plans required to support brand operations.

CONSUMER INSIGHTING


• Establishes market size, value, segments, competitors, shares and other information required to prepare an effective marketing plan.


• Reviews existing consumer research data and / or recommends for new research that may be required in marketing plan presentation.

BRAND PORTFOLIO STRATEGY / INNOVATION STRATEGY


• Analyzes and evaluates the category and brand landscape and develop strategies and tactics to drive relevance, differentiation, and usage, while effectively using resources and talent across the company.


• Identifies brands, variants and SKUs that will lead in the execution of the marketing mix, in various communication, retail channels that engage consumers and customers.


• Leads the ideation, development and execution of new products aligned to the vision of the consumer segment.

BRAND PERFORMANCE MANAGEMENT


• Measures, analyzes and communicates brand and product performance to recommend action plans to ensure that the aligned goals and targets will be achieved


• Assists the Category Manager in the development of brand architecture based on market landscape analysis, brand positioning and product delivery to help the company optimize its marketing performance

BRAND STANDARDS DEVELOPMENT AND GOVERNANCE


• Develops governance standards tools such as branding guidelines, marketing standards, OGSM frameworks and KPI dashboards for company and Business Team alignments and ensure the organization's adherence that standards are met effectively


• Supports the brand strategy, visual identity management and brand architecture thru document and articulated guidelines for alignment and compliance of Business Teams and partner organizations

FUNCTIONAL KNOWLEDGE/ SKILL REQUIREMENTS:

  1. Education - University Degree, preferably in a Marketing, Management or Business degree

  2. Experience - Collectively 4-5 years in Marketing or Brand Management roles 3. Skills / Competencies

  3. Working knowledge in PC-based applications (Windows, Words, Excel and PowerPoint) are required.

  4. Strong analytical, leadership, communication, innovation skills and interpersonal skills and the ability to proactively make things happen
  5. Ability to analyze and solve complex problems

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