Senior Digital Marketing Specialist

4 days ago

Quezon City, National Capital Region, Philippines Kinect Inc. Full time

This is a hands-on senior position responsible for developing and executing digital marketing strategies tailored to the Australian market. You'll oversee social media content, SEO/SEM performance, digital advertising, and online promotions to ensure our brand stands out and reaches the right audiences.

Key Responsibilities

  • Plan, execute, and manage social media campaigns across Facebook, Instagram, LinkedIn, and other relevant platforms.

  • Develop and implement strategies to increase website traffic, leads, and conversions.

  • Manage Google Ads, Meta Ads, and SEO initiatives, ensuring maximum ROI and alignment with business goals.

  • Create engaging, on-brand content for digital channels, including posts, blogs, and email newsletters.

  • Analyse digital performance data, prepare monthly reports, and recommend actionable improvements.

  • Collaborate with designers, content creators, and other marketing team members to deliver consistent messaging.

  • Stay updated with the latest digital marketing trends, tools, and best practices in Australia.

Skills & Experience

  • 5+ years' experience in digital marketing, ideally within the Australian market.

  • Proven track record in social media management, Google Ads, and SEO/SEM.

  • Strong analytical skills and proficiency in tools such as Google Analytics, Meta Business Suite, and SEMrush.

  • Excellent copywriting and communication skills with attention to brand voice and tone.

  • Experience with website CMS WordPress

  • Ability to manage multiple campaigns and priorities in a fast-paced environment.

  • Strategic mindset with a hands-on approach to execution.

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