Digital Marketing Specialist

JOB SUMMARY

The Digital Marketing Specialist supports the Digital Marketing Senior Manager in implementing AIM's digital strategy by leading the execution, monitoring, and optimization of online campaigns across platforms. The role ensures high-quality, on-time deployment of campaigns, proper tracking, and data integration to drive actionable insights. It plays a critical role in supporting lead generation, brand visibility, and marketing efficiency through tactical leadership, performance-based optimization, and market intelligence contributions.

JOB SPECIFICATIONS

Campaign Setup and Execution

• Build, launch, and monitor campaigns across Meta, Google Ads, TikTok, LinkedIn, YouTube, and other platforms.

• Ensure correct application of UTMs, tracking pixels, and platform-specific configurations prior to campaign activation.

• Upload and run creative assets; ensure ad copies align with approved messaging.

• Ensure campaign structures (audiences, budgets, objectives) are aligned with approved campaign plans and strategies.

• Assist in landing page setup and integration (e.g., through landing page builders such as Landing).

Optimization and Troubleshooting

• Monitor performance and proactively adjust targeting, budgets, placements, and creatives based on real-time data (CTR, CPL, CVR, leads, applications, enrollments).

• Stay updated on the platform best practices and propose optimizations.

Reporting and Analytics

• Create, maintain, and continuously improve dashboards consolidating digital channel metrics, CRM leads, and SIS enrollment data.

• Provide actionable summaries and insights to the Senior Manager.

• Collaborate with CRM/BI teams to ensure marketing data aligns with institutional KPIs and maximizes the use of PowerBI.

Collaboration and Coordination

• Liaise with Marketing, Communications, and Recruitment teams for campaign requirements, learning, feedback, and insights.

• Coordinate deliverables and timelines with external agencies and internal teams.

• Provide timely updates and documentation for live ads and tracking tools and ensure proper processing of invoices.

Market Monitoring and Insights

• Track Monitor competitors' digital activity and share insights on market trends and benchmarks.

• Continuously scan digital platforms for best practices, emerging formats, and innovative campaign ideas relevant to AIM's goals.

• Conduct market research using digital media monitoring tools (both free and paid), guiding team members on culling data from owned digital assets and CRM platforms.

• Provide regular media monitoring reports.

Education

• Bachelor's degree in Marketing, Communications, Digital Media, Business Administration, or a related field required.

Minimum Experience

• Minimum 4 years of hands-on experience or involvement in campaign execution across paid social, search, display, and video platforms.

• Exposure to performance-driven environments, with proven ability to support and manage campaign deployment, tracking setup, and results reporting.

Business Understanding

• Solid understanding of how digital marketing supports brand visibility, recruitment, and lead generation.

• Familiarity with audience segmentation, campaign performance metrics, and digital marketing funnels is essential to effectively support institutional marketing goals and targets.

Attributes

• Curious, proactive, and eager to learn continuously, especially in the ever-evolving digital space.

• A dependable team player who is excited to contribute to the success of campaigns and can and can manage both digital campaign implementation and administrative support tasks efficiently.

• Detail-oriented, organized, and able to take initiative in solving problems and improving processes.

• Open to feedback and thrives in a collaborative, fast-paced marketing environment.

Work Setup: 

This position is 100% office-based, with occasional travel or fieldwork as required by program or project needs.

Work Schedule: 

Standard working hours are 8 hours per day, Monday to Friday, with a flexitime log-in window between 7:00 AM and 10:00 AM.