B2B Copywriter

5 days ago

Manila, National Capital Region, Philippines gigCMO Ltd. Full time ₱900,000 - ₱1,200,000 per year

Key Responsibilities:

**Develop Persuasive Copy: Write clear, compelling, and persuasive sales copy for a variety of outbound channels, including email campaigns, cold outreach, direct mail, and social media.

**Understand Target Audience: Conduct research to understand the pain points, needs, and desires of our target audience and tailor copy accordingly.

**Collaborate with Lead Gen and HubSpot Teams: Work closely with the Lead Gen and HubSpot teams to align copy with overall strategies and goals.

**Create Engaging Content: Develop attention-grabbing subject lines, headlines, and calls to action that encourage engagement and conversion.

**Optimise for Performance: Continuously test and optimise copy to improve open rates, click-through rates, and conversion rates.

**Stay Up-to-Date: Keep up with industry trends, best practices, and emerging technologies in copywriting and outbound sales strategies.

Qualifications:

**Strong Writing Skills: Exceptional writing, editing, and proofreading skills, with a keen eye for detail.

**Sales Experience: Proven understanding of sales principles and a track record of crafting copy that drives action.

**Minimum Experience: At least 5 years of relevant experience in copywriting or related fields.

**Research Skills: Ability to conduct thorough research and synthesise information to create compelling narratives.

**Analytical Skills: Proficient in using analytics tools to measure the performance of copy and make data-driven improvements.

**Creativity: Innovative thinker with the ability to generate unique ideas and concepts.

**Collaboration: Excellent communication and collaboration skills, with the ability to work effectively in a team environment.

**Time Management: Strong organisational skills with the ability to manage multiple projects and deadlines.

Application Requirements: This role demands a full-time commitment and is not compatible with another full-time job.

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