Conversion & Growth Manager

ABOUT THE ROLE:

The Conversion & Growth Manager is responsible for
managing and converting inbound leads from paid ads, organic posts, and inquiries across multiple digital channels

; as well as
conceptualizing & executing outbound initiatives that will help drive growth in student enrollments

. You'll guide potential students through the enrollment journey – from initial contact to payment completion. With sharp communication skills, attention to detail, and strategic sales abilities, the Conversion & Growth Manager ensures that no opportunity is missed – driving growth through high responsiveness & engagement, as well as well-crafted marketing & sales communications and initiatives.

KEY RESPONSIBILITIES:

• Lead Conversion & Pipeline Ownership:

Manage direct messages across all digital platforms (Instagram, TikTok, Facebook, LinkedIn, and the website) to provide timely and relevant responses, ensuring potential students receive accurate information about our courses.
- Email Marketing & Nurturing:

Develop and execute marketing and sales email campaigns via HubSpot to nurture leads, re-engage prospects, and drive enrollments. Create compelling, high-converting email content that aligns with audience needs and business objectives.
- Conversion Optimization & Sales Operations:

Track funnel drop-offs, run A/B tests, and refine communications to lift lead-to-enrollment conversion. Use data-driven insights to continuously improve marketing, sales, & growth strategies.
- CRM Lifecycle Management & Pipeline Hygiene:

Segment customer lists, build drip journeys, and manage task queues. Maintain accurate & organized records of lead interactions, tracking engagement metrics through HubSpot. Keep the student enrollment pipeline clean, current, and oriented toward conversion & growth.
- Collaboration & Strategy Execution:

Work closely with the Growth/Performance Marketing and Content Marketing teams to align lead conversion efforts with broader marketing initiatives.

KEY GOALS AND SUCCESS METRICS:

• Conversion: Enrollments and overall contribution to revenue
• Optimization:

Lead-to-enrollment conversion rate; email performance (open rate, CTR, conversion rate)
- Sales Operations:

Lead response time, quality, and engagement rates across digital platforms
- CRM & Pipeline Hygiene:

Accurate, complete records; clean stage movement; on-time follow-ups; reliable reporting

QUALIFICATIONS:

• Experience:

4-6 years in CRM/lifecycle marketing, marketing/sales operations, or inbound sales (SDR/inside sales) with ownership of lead → enrollment/revenue.
- Conversion Track Record:

Demonstrated success improving lead-to-enrollment (or lead-to-sale) rates in a high-velocity inbound environment.
- Copy Writing & Messaging Skills:

Clear, persuasive writer with excellent grammar; adapts tone across email, chat/DM, and SMS to move prospects to action.
- CRM Fluency:

Skilled at pipeline mgmt. and data hygiene – lead stages, segments, lists, fields, workflows, tasks, notes, reporting. HubSpot experience preferred (but knowledge of Salesforce/ActiveCampaign or similar platforms acceptable).
- Email Marketing Familiarity:

Can plan and run nurture/drip, re-engage/win-back, and transactional flows; comfortable with conducting A/B tests (of subject lines, communication cadence, CTAs, offers).
- Analytical Mindset:

Works well with KPIs (response times, conversion & engagement rates, CTR, lead / revenue attribution); strong spreadsheet skills, at least for staying organized; can turn insights into experiments, as well as fixes.
- Process Discipline:

Fast follow-ups, adheres to key processes, rigorous documentation; "no lead left behind" approach.
- Collaboration:

Works well with others – collaborating closely and communicating clearly with Growth/Performance Marketing, Content Marketing, and Community Mgmt. teams to collectively achieve the Company's growth objectives.
- Customer Orientation:

Service-minded and sales-minded communicator who can show customer empathy, uncover customer needs, handle objections, and guide prospects to decisions.
- Tools:

HubSpot, Meta DMs (IG, FB, MBS), LinkedIn DMs, Google Workspace. Bonus: Mailchimp / similar email platforms.

WORKING ARRANGEMENT:

• Work-from-home
• Part-time or full-time

(minimum commitment of 20 hours per week)