User Growth Manager

2 days ago

Taguig, National Capital Region, Philippines GCash Full time ₱1,200,000 - ₱3,600,000 per year

About the G Nation:
Do you want to take the first step in making Filipinos' lives better everyday? Here in GCash, we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation G ka ba? Join the G Nation today

Who You'll Be Working With:
If you are digitally savvy, have a customer-oriented mindset, think innovatively to solve problems, and love to analyze behavior, then the Marketing team may be for YOU

You'll be responsible for the following:

Manages and leads a team of of managers that is responsible for ensuring acquisition metrics are delivered by growing and/ or developing key acquisition channels :

Digital Acquisition: Leads planning, execution, and measurement of consumer acquisition initiatives on digital channels,
including but not limited to digital media and performance marketing (user acquisition and remarketing), Partner co-executions, and affiliate marketing. Critical tasks include incubating new channels and scaling those that have been proven to work, while managing cost efficiency.

On-ground Acquisition: Leads planning and OTIF execution of offline acquisition initiatives,
including but not limited to community activations and strategic partnership. Critical tasks include incubation of new execution types with clear objectives, and scaling of existing models with Trade Marketing execution teams.

Channel Development: Leads insight based ideation, design, testing, and scale of strategic acquisition channels
, through end to end program management from ideation, testing, and scale.

Customer Onboarding: Leads product development and lifecycle strategy for newly-registered users,
including but not limited to registration and verification journey improvements, onboarding experiences, and full comms strategy across start-of-life journey. Collaborates with product, GTM, CRM, and other teams to deliver seamless onboarding, leading to improved Verification and activation

We're looking for:

Educational Background
: College Degree

Years of Work Experience
: 7+ years

Work Background / Experience
: Brand/Marketing/Consulting with experience leading a team with different focuses

Level of Knowledge:
High Business Acumen, Sharp Data-drivenness and Creativity, Functional Expertise in Digital/Perf Mktg and Offline

Skills and Functional Competencies:
Proficiency in Word/Excel/Ppt or similar, Business Math Proficiency, PnL Management, Analytics & Insighting Experience

Perks & Benefits You'll Enjoy:

  • Agile work set up

  • HMO upon day 1 with free dependent

  • Guaranteed 14 months

  • Rice, Clothing and Transportation allowances for ALL levels

  • Wellness allowance with expanded coverage of reimbursable wellness items

  • Additional paid time off on top of VL credits

  • Annual Performance-based Incentives and Bonuses beyond market standards

  • Flexible benefits options (under the Super GFlex Program)

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