
Marketing Specialist- Sports Retail
2 weeks ago
Duties and Responsibilities
Marketing & Campaign Management
- Plan, develop, and execute marketing campaigns for sports retail products and seasonal promotions.
- Coordinate with sales and retail teams to ensure marketing initiatives support store targets.
- Monitor campaign performance and provide post-event or post-campaign reports.
Graphic Design & Creative Production
- Design and produce marketing materials, including posters, banners, in-store displays, social media content, email templates, and product catalogues.
- Ensure all visual materials are aligned with brand guidelines and appeal to the target market.
- Collaborate with printers, production suppliers, and media agencies for high-quality and timely output.
Event Management
- Organize and manage sports events, product launches, sponsorship activations, and community engagement programs.
Digital & Social Media
- Create engaging visual content for digital platforms, including Facebook, Instagram, TikTok, and the company website.
- Support online promotions and influencer partnerships.
Brand & Market Development
- Conduct market research to identify trends, competitor activities, and customer preferences in the sports retail industry.
- Assist in developing brand strategies that strengthen customer loyalty and expand market reach.
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