Key Opinion Leader

5 hours ago

Taguig, National Capital Region, Philippines Coins Full time $80,000 - $150,000 per year

is seeking an experienced KOL Leader to spearhead our Key Opinion Leader (KOL) strategy and partnerships globally.

Responsibilities

Business Development & KOL Acquisition

  • Identify, source, and negotiate partnerships with top-tier KOLs, influencers, and thought leaders in payments, fintech, and cryptocurrency sectors globally.
  • Develop creative proposals, partnership packages, and engagement strategies to attract high-value KOLs.
  • Expand KOL network across key markets in Southeast Asia, global crypto hubs, and emerging markets.

KOL Relationship Management

  • Build and maintain strong, long-term relationships with global KOLs, ensuring continuous engagement and alignment with 's brand and growth objectives.
  • Coordinate cross-functional support for KOLs, including campaign assets, content guidelines, and performance tracking.
  • Manage KOL performance reports, measuring ROI, engagement, and acquisition impact.

Campaign Strategy & Execution

  • Co-create marketing campaigns with KOLs to drive awareness, user acquisition, and transaction growth in both payments and crypto products.
  • Collaborate with content, design, and product marketing teams to ensure campaigns align with business goals.
  • Monitor trends and best practices in influencer marketing and adapt strategies accordingly.

Cross-Functional Collaboration

  • Partner with Product, BD, and Regional Marketing teams to align KOL activities with product launches, events, and market entry strategies.
  • Liaise with Compliance and Legal to ensure contracts and campaigns follow regulations across different jurisdictions.

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or related field (MBA is a plus).
  • At least 3 years of experience in influencer marketing, KOL management, or business development (preferably in fintech, payments, or crypto).
  • Proven track record of successfully onboarding and managing high-impact KOL partnerships in multiple markets.
  • Strong negotiation, communication, and relationship-building skills.
  • Data-driven approach with experience measuring and optimizing campaign performance.
  • Strong interest and deep understanding of cryptocurrency, blockchain, and fintech ecosystems.
  • Ability to work in a fast-paced, results-oriented environment with cross-border teams.

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