Paid Ads Specialist

3 days ago

Work from Home, Philippines Stamford Analyzed Solutions Inc. Full time ₱96,000 - ₱192,000 per year

About the Role

The brand is a playful and innovative cat teaser wand brand, designed to bring daily joy and enrichment to cats and their humans. We're looking for a Paid Ads Specialist who can scale our digital presence, drive sales on TikTok Shop, Shopee, and Meta platforms, and support retail growth. This role is perfect for someone who thrives on performance-driven marketing while being excited about the fast-growing pet wellness and lifestyle space.

Key Responsibilities

Campaign Management & Growth

  • Plan, launch, and optimize paid campaigns across TikTok Ads, Meta (Facebook/Instagram), and marketplace ads (Shopee, TikTok Shop).
  • Develop always-on campaigns (retargeting, awareness, conversion) and scale seasonal promos (9.9, 10.10, payday sales, etc.)

Creative Testing & Strategy

  • Work closely with the creative team to produce and test ad creatives (UGC, short-form videos, static carousels).
  • Identify winning hooks, angles, and formats that resonate with millennial Filipino cat parents.

Data & Performance Analysis

  • Monitor campaign KPIs (ROAS, CTR, CAC, CPM, conversion rates) and provide weekly/monthly performance reports.
  • Suggest budget reallocations and optimizations based on performance insights.

Cross-Channel Alignment

  • Sync paid ads with retail activations, influencer campaigns, and organic social to maximize reach and impact.
  • Support product launches and bundle promotions with performance-driven paid strategies.

Innovation & Experimentation

  • Explore new ad formats (live shopping ads, Spark Ads, dynamic ads) and implement structured testing frameworks.
  • Stay updated with the latest TikTok and Meta commerce features to keep Pounce ahead of the curve.

Qualifications

  • 2–4+ years of hands-on paid ads experience (eCommerce, D2C, or retail brands preferred).
  • Proven track record of managing and scaling TikTok Ads and Meta Ads with strong ROAS.
  • Familiarity with eCommerce platforms (Shopee, TikTok Shop) and their ad managers.
  • Strong analytical skills; comfortable interpreting data and making actionable recommendations.
  • Creative eye for identifying effective ad formats, hooks, and storytelling approaches.
  • Excellent communication and collaboration skills to work with both creative and operations teams.
  • Bonus: Experience in the pet industry or consumer lifestyle brands.

Job Type: Part-time

Pay: Php10, Php15,000.00 per month

Expected hours: 20 – 25 per week

Benefits:

  • Flexible schedule
  • Work from home

Experience:

  • Paid Ads: 2 years (Required)

Language:

  • English (Preferred)

Work Location: Remote

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