Paid Media Specialist

2 weeks ago

Work from Home, Philippines Growth Rocket Consultancy Inc. Full time ₱315,000 - ₱420,000 per year

Growth Rocket is looking for a Paid Media Specialist (Google & Meta) to join the team

As a Paid Media Specialist, you will be part of the company's marketing team and will be primarily responsible for strategizing, creating, executing, and optimizing campaigns across Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook, Instagram). The ideal candidate should have strong analytical skills, campaign ideation experience, and a proven track record of driving ROI through paid media. Experience with Amazon Ads, Bing Ads, or TikTok Ads is a plus.

Key Responsibilities

  • Set up, manage, and optimize PPC campaigns on Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook & Instagram).
  • Conduct in-depth keyword research, audience targeting, and segmentation strategies to maximize campaign reach and ROI.
  • Write compelling ad copy and design ad creatives that deliver high CTRs and conversions.
  • Implement and manage conversion tracking and attribution models across both platforms.
  • Monitor, analyze, and report on campaign performance metrics (CTR, CPA, ROAS, etc.), providing actionable insights.
  • Continuously test ad formats, bidding strategies, and targeting options to optimize performance.
  • Stay up to date with industry trends, platform updates, and competitor activities.
  • Collaborate with content, creative, and development teams to align campaigns with overall marketing goals.

Qualifications

  • Minimum 2–3 years of hands-on experience managing Google Ads and Meta Ads campaigns.
  • Strong knowledge of paid media best practices, including campaign structure, targeting, bidding, and ad testing.
  • Experience with Google Analytics, GA4, and Tag Manager for tracking and performance analysis.
  • Proficiency in data-driven decision making with excellent Excel/Sheets skills.
  • Strong copywriting skills and an eye for creative optimization.
  • Background in digital marketing, advertising, or related fields is preferred.

Nice-to-Haves

  • Experience with Amazon Ads, Bing Ads, TikTok Ads, or LinkedIn Ads.
  • Knowledge of SEO and organic growth strategies.
  • Certification in Google Ads and/or Meta Blueprint.

Work Setup

The position is home-based, as the company operates remotely. We have weekly virtual meetings, and periodic physical meetups may be scheduled in the future.

If you're passionate about performance marketing and eager to make an impact, send your application to -

Job Types: Full-time, Permanent

Pay: Php25, Php35,000.00 per month

Benefits:

  • Additional leave
  • Company events
  • Flextime
  • Health insurance
  • Life insurance
  • Opportunities for promotion
  • Paid training
  • Pay raise
  • Promotion to permanent employee
  • Work from home

Work Location: Remote

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