Junior Brand Manager

4 days ago

Makati City, National Capital Region, Philippines Smart Communications, Inc. Full time $40,000 - $80,000 per year

The Jr. Brand Manager will play a role in shaping and executing the brand strategy to drive growth in new revenue streams for Smart Prepaid , accelerate data consumption, enhance omnichannel consumer engagement, and maintain strong brand health. He/She will collaborate with cross-functional teams to bring to life products, campaigns, and programs that resonate with the market, ensuring the brand remains relevant and top-of-mind.

Key Roles and Responsibilities

  • Develop strategies to grow revenues of Smart Prepaid
  • Create dynamic campaigns for products or promos that deliver meaningful solutions to enhance consumers' lives.
  • Develop digital-first campaigns to enhance brand perception, boost revenues, and deepen consumer engagement.
  • Define and shape the strategy for go-to-market plans by leveraging user insights, market data, competitive research, and a deep understanding of national, local, and segment-specific needs.
  • Collaborate with various internal and external stakeholders to ensure alignment on priorities, effective market execution of brand initiatives, and the implementation of best practices.

Educational Background:

Graduate of Business Management or Communications or Marketing-related course.

Work Experience:

  • 5 years of experience in brand/marketing role in other industries
  • Experience in a leadership role, managing cross functional and cross cultural teams
  • Experience in IMC planning and execution and proven ability in leading teams in large-scale complex programs
  • Experience in social media and influencer marketing. Deriving measurements for ROI,

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