Brand Marketing Manager

4 hours ago

Quezon City, National Capital Region, Philippines Tap Growth ai Full time ₱1,200,000 - ₱2,400,000 per year

The Brand Marketing Manager for Food is responsible for developing and executing strategic marketing plans to build and strengthen the company's food brand. This role focuses on driving brand awareness, customer engagement, and sales growth through creative campaigns, market research, and close collaboration with product development and sales teams.

Key Responsibilities

  • Develop and implement comprehensive brand marketing strategies aligned with business goals.
  • Manage brand positioning, messaging, and visual identity to maintain consistent brand image across all channels.
  • Conduct market research and analyze consumer trends to identify opportunities and tailor marketing initiatives.
  • Plan and execute advertising campaigns, promotions, and events to increase brand visibility and customer loyalty.
  • Collaborate with product development teams to ensure marketing efforts support new product launches and R&D insights.
  • Oversee content creation for digital platforms, including social media, websites, and email marketing.
  • Manage marketing budgets, monitor campaign performance, and generate reports with actionable insights.
  • Build strong relationships with external agencies, media, and suppliers to optimize marketing resources.
  • Lead and mentor marketing team members to achieve departmental objectives.

Qualifications

  • Bachelor's degree in Marketing, Business, Food Science, or related field.
  • Proven experience in brand marketing, preferably within the restaurant industry.
  • Strong knowledge of food industry trends, consumer behavior, and regulatory requirements.
  • Excellent communication, project management, and analytical skills.
  • Creative mindset with the ability to translate data into effective marketing strategies.
  • Proficient in digital marketing tools and platforms.

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