Brand Marketing Supervisor

1 day ago

Quezon City, National Capital Region, Philippines Digits Trading Corporation Full time ₱400,000 - ₱800,000 per year

Digits Trading Corporation is the premiere gadgets and lifestyle product distributor in the Philippines. We provide Filipinos with the most relevant tech brands of utmost quality, ensuring that our customers have access to the best technology and lifestyle products.

Role Description

Product Assortment & Strategy

-Manage a balanced product assortment based on customer demand and market trends.

-Work with teams to ensure the right mix of products is available at the right time.

Pricing & Promotions

-Develop pricing strategies to maximize sales and profitability.

-Plan and execute promotional campaigns in collaboration with sales and marketing teams.

New Product Launches

-Lead the introduction of new products, from market research to launch coordination.

-Monitor product performance and adjust strategies to ensure success.

Vendor & Supplier Relations

-Build strong relationships with vendors to ensure product quality and timely delivery.

-Negotiate terms and manage contracts to meet business goals.

Brand Strategy & Positioning

-Define and execute brand strategy to maintain a consistent brand identity across all channels.

-Conduct consumer research to align brand messaging with customer needs.

Marketing Campaigns

-Plan and run marketing campaigns to drive customer engagement and brand awareness.

-Track campaign performance and adjust tactics for better results.

Sales & Marketing Alignment

-Work closely with sales teams to ensure marketing efforts support sales goals.

-Provide materials and insights to help sales teams communicate the brand effectively.

Market & Competitor Analysis

-Monitor market trends and competitor activities to identify opportunities and stay competitive.

-Use insights to optimize product offerings, pricing, and promotional strategies.

Brand Communication

-Ensure all brand communications are aligned with the company's identity and values.

-Create compelling brand stories that resonate with target audiences.

Qualifications

  • Experience in Market Planning and Market Research
  • Strong Analytical Skills and Communication skills
  • Proven Sales and marketing collaboration skills
  • Excellent leadership and team coordination abilities
  • Bachelor's degree in Marketing, Business, or a related field
  • Experience in the technology or lifestyle product industry is a plus
  • Ability to work on-site

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