Brand Manager

58 minutes ago

Quezon City, National Capital Region, Philippines McAsia Food Trade Corporation Careers Full time $12,000 - $54,000 per year

Job Summary

Join our dynamic team as a 
Brand Manager
 and lead the strategic growth of our key FMCG brands You'll be responsible for developing and executing innovative marketing strategies, analyzing market trends, and driving brand equity to achieve ambitious revenue targets. If you're a passionate brand builder with a proven track record in the Retail/FMCG industry, we want to hear from you

Job Description

About the Role:

As a 
Brand Manager
, you will be at the forefront of shaping our brand's future. You'll be responsible for:

  • Strategic Brand Management:
     Developing and implementing comprehensive brand strategies aligned with business objectives.
  • Market Insights:
     Conducting in-depth market research to identify consumer trends, competitive activities, and growth opportunities.
  • Product Innovation:
     Managing the product lifecycle, from new product development to product improvements and line extensions.
  • Marketing Campaign Leadership:
     Leading the planning and execution of integrated marketing campaigns across digital, social media, and in-store channels.
  • Budget Management:
     Developing and managing the brand budget, ensuring efficient resource allocation and ROI tracking.
  • Cross-Functional Collaboration:
     Collaborating with sales, supply chain, and product development teams to ensure brand consistency and effective execution.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 5+ years of experience in brand management within the Retail/FMCG industry.
  • Proven ability to develop and execute successful brand strategies.
  • Strong analytical and strategic thinking skills.
  • Excellent communication and interpersonal abilities.
  • Proficiency in market research, data analysis, and marketing software.
  • A passion for the Retail/FMCG industry and consumer behavior.

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