Segment Manager/Sr. Manager – Mature Affluent Market

2 weeks ago

Makati City, National Capital Region, Philippines AXA Full time ₱1,500,000 - ₱3,000,000 per year


Job Purpose



The role will be responsible for developing the strategy and managing the implementation of such to grow the Single Premium product line/category by working with and influencing different business units including Distribution and Operations.



Successfully execute and implement the strategic plans for the segment within the agreed timelines.  

Key Responsibilities are as follows\:

Formulate propositions and implement programs targeting Mature Affluent customers that attract new customers and generate revenue.  Maximize internal and external resources to deliver compelling marketing programs that could include offline and online collaterals, advertising, PR, sales toolkits and training.  Understand the customers via formal and informal research and develop offers and recommend relevant marketing mixDefine product roadmap based on identified customer needs and work closely with internal stakeholders to see through launchClosely monitors market developments to identify opportunities and threats and device courses of actionDevelop strong partnerships with key stakeholders (ex. distribution, operations, etc.)  to drive strategy buy-in that will lead to successful implementation of programsPut in place the metrics needed to ensure that performance of programs are closely monitored.  Must have the discipline and rigor to understand and use the data for program analysis and "next steps" planning. Work with various groups (advertising agencies, PR agency, outsourced vendors, etc) and marketing colleagues to execute marketing plans

Critical Accountabilities



Key Result Areas



Major Activities



Output



Challenges and Risks



Segment Proposition

Initiate customer/ distributor insightingGather and analyze industry data/ trendsReview AXA business and identify issues and opportunities

Approved full year roll-out plan for target marketImplementation/ post-activity evaluation

Data availabilityStakeholder support

Launch new products  

Initiate researches that will uncover customers' needs and wants Identify best practices within and outside the insurance industry Collaborate with Products and Pricing team to finalize design Coordinate with various internal and external stakeholders to implement launch programs

Research design and analysisProduct designMarketing Launch PlanTraining materials for DistributionPromotions collaterals

Availability of dataResources/budgetSystem requirements

New customer acquisition

Identify and establish external partnerships Define relevant offers for target customers

New customer acquisition plan

Channel supportBudget

Cross-sell/ customer stickiness

Define and implement targeted loyalty program for existing customers

Roll-out plan, monitoring, evaluation

BudgetSystem requirements

Key Decisions/Dimensions



Decisions



Quantifiable Data Related to Job



Key strategies based on comprehensive review of business/ market Resource allocation

Targets \: New Customer Count, APE

Please visit for more information.

A global leader in insurance and investments, AXA takes care of 103 million lives in 64 countries worldwide. We actively invest in pioneering and personalized solutions to meet your ever-changing needs and exceed your expectations. In the Philippines, we are in partnership with Metrobank, one of the country's strongest banks.

Established in 1999, AXA Philippines is one of the largest and fastest growing life insurance companies in the country. It offers financial security to more than one million individuals through its group and individual life insurance as well as general insurance products through its subsidiary Charter Ping An.

AXA Philippines is one of the first to introduce bancassurance operations in the country, and is among the pioneers in the investment-linked insurance sector.

AXA now offers a complete range of products for all its customers' insurance and financial protection needs, including savings and investments, health plans, income protection, and health coverage; and through its general insurance subsidiary Charter Ping An Insurance Corporation\: fire, motor car, marine cargo, personal accident, bonds, casualty, and engineering insurance products.

AXA Philippines closed 2017 with P26.4 billion in total premium income and P5.7 billion in gross written premiums from Charter Ping An. Today, AXA has more than 4,000 financial advisers in 36 branches, and 700 financial executives in over 900 Metrobank and PSBank branches nationwide. Charter Ping An, on the other hand, has 22 branches nationwide and 2,007 agents.

AXA Philippines is a joint venture between the AXA Group, headquartered in France, and the Metrobank Group, one of the largest financial conglomerates in the Philippines.

The Metrobank Group is a conglomerate of industry-leading businesses that includes First Metro Investment Corporation, Metrobank Credit Cards, Federal Land, Toyota, and Manila Doctors Hospital. It was hailed Best Bank in the Philippines in 2010, 2011, and 2012 by Euromoney and recognized as the strongest bank in the Philippines by The Asian Banker in 2013. It is owned by the Ty Family whose major business interests include financial services, real estate development, power, and manufacturing.



Skills and Knowledge



Educational Qualifications



Relevant Experience



Graduate of any business course

Minimum 3-5 years' experience specializing in marketing, brand management, customer segment development or related Insurance exposure / experience an advantage Preferred from financial/insurance industry (example, Manulife, Sunlife, Philam life marketing)Other options\: brand managers/marketing managers from Telco, FMCG, other industriesWith understanding of Investment and Life Insurance products in the marketProven experience in brand development and/or business development  an advantageBackground in financial planning and/or wealth management an advantage

Personal Characteristics/Behaviors



Other Requirements



Results-oriented and with strong analytical skills With strong program management orientation and problem solving skillsWith great sense of urgency and orientation for deadlinesAbility to successfully manage multiple tasksDemonstrates attention to detailsStrong interpersonal skills and good communication skillsTeam playerGood financial acumen

Excellent Communication Skills (oral/written)Negotiation SkillsLeadership Skills

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