Sr. Marketing Manager

This is a remote position.

Monday to Friday 9:00 am to 6:00 pm CST
(35–40 hours/week)

Job Summary

We are looking for a Sr. Marketing Manager who can be both strategic partner and hands-on
executor. Roughly 20–30% of your time will be spent sharpening ICPs, positioning, and GTM
sequencing with leadership. The other 70–80% will be spent rolling up your sleeves to drive
events, campaigns, content, and lead generation.
This role is for someone who's been in the trenches, someone who is comfortable orchestrating
logistics for an industry event one day, then tightening messaging and launching a demand-gen
campaign the next. You'll bring order, accountability, and repeatable execution to a startup
environment where speed and rigor matter.

Key Responsibilities

Strategy & Go-to-Market Alignment

● Refine ICPs, value props, and offer sequencing with GTM leadership.
● Translate the company's strategic intent into actionable campaigns, timelines, and
deliverables.
● Act as a sounding board, pushing back when plays don't align with market reality.

Execution & Campaign Management

● Deliver marketing collateral: one-pagers, decks, FAQs, case studies, blog posts, and
website updates.
● Run integrated campaigns across channels (content, email, digital, PR) with a focus on
lead generation and sales enablement.
● Manage agencies, freelancers, and parent-company resources to deliver professional,
client-ready outputs.
● Own event execution end-to-end: vendors, activations, logistics, on-site presence.

Cross-Functional Collaboration

● Work closely with Sales to ensure marketing generates sales-ready leads.
● Provide Sales with enablement materials (decks, case studies, objection handling).
● Collaborate with Product and Ops to keep messaging consistent with product maturity
and compliance guardrails.
● Maintain project management to align stakeholders and ensure deadlines are met.

Analytics & Iteration

● Track pipeline impact, campaign performance, and event ROI.
● Continuously refine ICPs, messaging, and collateral based on customer and sales
feedback.
● Benchmark against competitors and market trends to keep positioning sharp.

AI-First / Fusioneer Mindset

● Start with AI: Treat AI as the reflexive first step in campaign planning, copywriting,
event prep, and reporting.
● Integrate AI into workflows: Use GenAI for prospect research, content drafting, design
iterations, and competitive analysis.
● Capture and share wins: Document AI-assisted workflows (e.g., faster blog drafts,
automated lead list enrichment) so they can be reused across teammates.
● Culture builder: Normalize AI adoption rituals (e.g., "AI Win of the Week"), encourage
others to begin with AI, and contribute learning capsules.

Requirements Your Experience

● 6–10 years in B2B marketing, ideally in fintech, SaaS, or regulated industries.
● Track record of shipping multi-channel campaigns, event marketing, and lead-gen
programs that drove measurable growth.
● Experience producing content and collateral that elevated brand credibility and fueled
sales.
● Familiarity with marketing ops tools (e.g., HubSpot, Salesforce, LinkedIn Ads) and
managing external agencies.
● Bonus: Experience running conference-heavy marketing and/or building early-stage
GTM foundations.

Who You Are

● Execution-first: A hands-on doer who thrives in early-stage environments.
● Startup-tested: Scrappy, adaptable, and energized by creating order from ambiguity.
● Trusted lieutenant: Takes direction but can operate autonomously, freeing up
leadership bandwidth.
● Data-informed & outcome-driven: You care less about impressions and more about
pipeline contribution.
● Collaborative challenger: Strong enough to push back, humble enough to serve the
team.
● AI-native reflexes: You naturally begin tasks with AI, act as a strategic router of human
judgment + machine speed, and know how to critically evaluate outputs.

Our Core Values

We seek the most capable talent that lives and embodies our company's values. Here's what
that means in practice:
● Extreme Ownership – You run the ball all the way to the end zone. When a process
breaks or a metric slips, you step in, marshal resources, and deliver the fix—no excuses,
no hand-offs, no blame games.
● Mindfulness – We move fast without breaking people. You balance urgency with
empathy, communicate with clarity, and leave every teammate (and customer) feeling
heard, respected, and energized.
● Insight-Driven – Surface data is just the invitation. You linger where others skim,
running "five-whys" autopsies and sitting with problems long enough for the real patterns
to reveal themselves. Mindful attention lets you connect dots no one else saw, turning
hidden truths into the next high-leverage playbook.
● Audacious – Incrementalism is boring. Whether it's slashing onboarding time to hours
or shipping an AI workflow no one's tried before, you set bold targets and attack them
with creativity and grit.

If these principles resonate, you'll find both the freedom and the mandate to build systems that
10x our go-to-market engine and your own growth.

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