Campaign Manager

1 week ago

Ayala Alabang, National Capital Region, Philippines Velocity Made Good International (PH) Inc. Full time ₱900,000 - ₱1,200,000 per year

Key Responsibilities

  • Work with a team in the development and implementation of national, regional and local traditional media campaigns for digital paid advertising.
  • Supports CSM on doing research, competitive analysis, generate insights, and identify trends and opportunities
  • Supports CSM on budgeting and forecasting.
  • Work closely with the CSM on creating proposals, recommendations, POVs on new media opportunities and market trends.
  • Utilize available traditional media and digital planning tools, other industry research and clients' historical media activity reports to develop media plans
  • Leads the campaign implementation and optimization for all media channels
  • Monitor and evaluate media performance to determine the extent to which the original media objectives and strategies were accomplished.
  • Compile regular reports of campaign performance and results
  • Improve campaign's performance using the data and feedback from the previous campaigns.
  • Work closely with the Client services team on creating post- campaign reports and business reviews, and reporting back to clients.
  • Consistently collaborating with the CS team and Sales team addressing but not limited to; Understanding of current marketplace conditions, Competitive spending, Media and Promotional Opportunities.

Key Requirements

  • Bachelor's degree, concentration in Business, Marketing or Advertising preferred
  • With 3+ years of integrated experience managing Search, Display, Video, Social, and/ Programmatic Media Buying
  • Solid understanding of programmatic buying technologies including DSP, Ad Networks and Ad Exchanges, Ad Serving, 3rd party Measurement and Verification and Creative Platforms
  • Multichannel experience (paid search/social/display/programmatic/Traditional)
  • Significant experience in media planning/strategic planning
  • Proficiency across all media planning core skills and tools: reach and frequency, competitive analysis, audience creation/analysis, plan reporting and optimization i.e MRI, Kantar, Telmar, Nielsen, Comcast, Excel, MediaOcean, Comscore, Pathmatics, etc.
  • Analytical thinker with strong conceptual and research skills.
  • Comfortable and interested for research, numbers and analysis
  • Passion for advertising, strategy, and media
  • Must be curious, resourceful, and solution-focused
  • Exceptional verbal and written communication skills and ability to articulate ideas in a clear and concise manner.
  • Excellent time management skills, attention to detail and file/asset organizational skills, and work well under deadlines in a fast paced environment
  • Task-driven, self-motivated and proactive
  • Excellent interpersonal and public speaking skills
  • Have Google Ads Certifications, GMP Certifications, Meta or TikTok Certifications is a plus
  • In - depth knowledge of  programmatic ads and social media ads.
  • In - depth knowledge of GMP Products (DV360, CM360, SA360, Google Analytics, Tag Manager), Google Ads, Facebook Ads Manager, TikTok Ads Manager, Pinterest Ads or LinkedIn Ads.
  • Competency using with Excel, PowerPoint, Google Sheets and Google Slide

Competitive compensation package, perks, and benefits


• Vacation leave, Sick leave, Birthday leave, Rest and recharge leave


• Medical reimbursements


• Monthly Internet subsidy


• Monthly Rice subsidy


• Company-provided equipment

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