APAC Regional E-Commerce Manager

LOCATION -
Bangkok - Local contract

• Relocation support provided
• Applications close on 27 November

Mission
We are looking for an e-Commerce manager to join our APAC regional team on an exciting E-commerce journey of consumer-led purpose driven growth. You will be armed with the responsibility of ensuring the Michelin brands, Range and Purpose in the digital space and delivers the Ecommerce growth ambition.

The e-Commerce squad is responsible for the D2C e-commerce business through E-commerce marketplace partners (Shopee, Lazada, Tiktok Shop, Naver) and Tyreplus D2C sites in 6 countries. A team is being setup in Bangkok (regional HQ) to support the markets across South-East Asia region and this team will expand as the business grows.

You are an expert specializing in driving e-commerce business in Marketplaces in South-East Asia and part of a matric organization with: Distribution, Communication, Marketing and Digital Hub.

D2C E-Commerce 3rd Party Partner Management

• Manage the relationship and performance of the Marketplace & e-Comm. enabler
• Manage the relationship and performance of Digital Supply Enabler
• Manage the relationship between the Marketplace & e-Comm. enabler and Digital Supply enabler

D2C E-Commerce Channel & Category Management

• Manage South-East Asia countries, channels and category strategy and execution plan to on board the right assortment by channel for assigned categories
• Initiate and drive commercial planning and channel promotion to drive sales and excitement to customers

D2C e-Commerce performance

• Daily/Weekly/Monthly Ecommerce performance monitoring & gathering insights from local teams on the performance
• Insightful data collection and analysis from MPs (in cooperation with Ecommerce Analytics & BI Manager)
• Closely collaborate with local teams to build an activation plan for growth on local/sub-regional/regional level

D2C e-Commerce Content/Campaigns

• Driving with Marketing teams to provide the A+ content for platforms across the region and implement it with local teams
• Implement & monitor aligned pricing strategy per each market (in cooperation with Ecommerce Analytics & BI Manager)

Marketing Performance (work in cooperation with Marketing team)

• Closely work with Marketing team to have regional annual / monthly and campaign-based media plan to optimize for highest traffic and conversion both onsite and offsite media
• Collaborate with the squad to align social commerce initiatives with overall marketing goals.
• Collaborate and oversee the creation of engaging and conversion-driven contents tailored for various social commerce platforms (e.g. Shopee, Lazada and Tiktok Shop)
• Collaborate with content creators, affiliates and influencers, manage execution of Conversion-led social commerce campaigns.

Who You Are

• BA or equivalent degree in Business or related field is a nice to have
• 3 years of experience either managing e-Commerce marketplaces or working at marketplaces in Asia (Shopee, Lazada, Tiktok Shop, etc)
• Experience growing ecommerce businesses in brands/enablers in marketplaces (incl demonstration of successful cases)
• Analytics: ability to combine data from different sources, structure and turn it into meaningful insights to make a business decision
• Desire to work and collaborate with people and strong interpersonal skills
• Results oriented with a focus on quality, efficiency and operational excellence, attitude of continuous improvement
• Commercial mindset and ability to work under pressure situations and deliver result on time
• Problem solving with a "roll-up-your-sleeves", "get it done" mentality