
TikTok Store Operations Manager
4 days ago
Job Responsibilities
1. Full-Service Store Operation
- Responsible for TikTok Shop store setup and daily maintenance, including product listing, page optimization (title/feature image/detail page), campaign submissions, and order processing, ensuring healthy store operations.
- Develop and implement store traffic strategies, increasing exposure and conversion rates through short videos, livestreams, and advertising.
- Monitor store data (traffic, conversion rate, GMV, return rate, etc.), ensure store ratings above 4.5, analyze user behavior and optimize operational strategies, and generate regular operational reports.
- Regularly review competitor data, analyze competing products and pricing strategies, and propose countermeasures.
2. Supply Chain and User Experience Management
- Collaborate with the warehouse to manage inventory, develop replenishment plans, and monitor the ERP system to avoid out-of-stock and overstock risks.
- Handle after-sales issues such as returns and exchanges, and optimize service processes to increase repeat purchase rates and store ratings.
- Ensure store operations are compliant and mitigate platform risks such as copyright infringement and false advertising.
3. Cross-departmental Collaboration
- Collaborate with the Marketing Department to plan marketing campaigns and connect with TikTok to secure platform resources (such as official event registration and traffic support).
Qualifications
1. Hard Skills
- Education: Bachelor's degree or above, preferably in e-commerce, marketing, international trade, or other related fields.
- Experience: At least two years of cross-border e-commerce or TikTok operations experience, preferably in the beauty and personal care category.
- English proficiency level 4 or above, with proficiency in writing English product descriptions.
- Familiarity with TikTok Shop backend operations, advertising, and data analysis tools.
2. Soft Skills
- High data acumen and the ability to optimize operational strategies through data analysis
- Strong ability to identify hot topics, with a strong understanding of short video creative planning and localized content production.
- Strong ability to withstand pressure and adapt to the fast-paced work environment of cross-border e-commerce.
3. Bonus Points
- Experience in building a TikTok account from scratch or demonstrating successful success (single video views ≥ 100,000)
Job Type: Full-time
Work Location: In person
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