marketing specialist

7 hours ago

Valenzuela Metro Manila, Philippines Vanson Paper Industrial Corporation Full time ₱250,000 - ₱500,000 per year

Job Summary: The Marketing Associate supports the development and execution of marketing initiatives to promote Vanhawk Paper Philippines' products—such as kraft, bond paper, newsprint, and recycled paper products—across various customer segments. The role assists in brand building, lead generation, market research, and coordination with internal teams to strengthen the company's market presence.

Key Responsibilities:

Marketing & Brand Support

  • Assist in planning, implementing, and monitoring marketing campaigns for paper products.
  • Support the creation of marketing materials (brochures, product sheets, catalogs, social media content, presentations).
  • Maintain branding consistency across all platforms and communication materials.

Digital Marketing & Content Creation

  • Assist in managing company social media pages and website content.
  • Coordinate with graphic artists or internal staff for product ad designs and layouts.
  • Track engagement and performance of online campaigns and propose improvements.

Sales & Market Coordination

  • Prepare product flyers, sample kits, and promotional materials for client visits or events.
  • Assist Sales Team with lead generation activities, customer communication, and follow-ups.
  • Help maintain and update customer and prospect databases.

Market Research & Analysis

  • Conduct competitor analysis and monitor industry trends (pricing, packaging, competitor products).
  • Gather customer feedback and insights to support product and marketing improvements.
  • Analyze sales performance data related to campaigns and report findings.

Events & Promotions

  • Assist in organizing trade shows, exhibitions, plant tours, corporate events, and client meetings.
  • Coordinate logistics for marketing events and ensure materials are prepared.

Administrative Functions

  • Prepare marketing reports, expense tracking, and documentation.
  • Coordinate with suppliers for marketing materials, printing, and event needs.
  • Perform other duties assigned by the Marketing Officer or Sales & Marketing Head.

Qualifications & Requirements:

  • Bachelor's degree in Marketing, Business Administration, Communication, or related field.
  • Preferably 1 year of experience in marketing, digital marketing, or sales support (fresh graduates are welcome to apply).
  • Experience in a manufacturing or B2B environment is an advantage but not required.
  • Basic knowledge of marketing concepts, branding, and content creation.
  • Proficiency in MS Office (Word, Excel, PowerPoint).
  • Familiarity with simple graphic design tools (Canva, Photoshop, or similar) is a plus.
  • Strong communication skills (written and verbal).
  • Organized, detail-oriented, and capable of multitasking.
  • Creative mindset and willingness to learn industry-specific marketing.
  • Can work independently and within a team environment.

Knowledge, Skills, and Abilities (KSAO) for the Marketing Associate

Knowledge:

  • Marketing principles, brand communication, and digital media.
  • Basic understanding of customer profiling and competitor research.

Skills:

· Writing, layout coordination, and basic content creation.

· Data gathering and simple data analysis.

· Coordination and project support skills.

Abilities:

· Ability to handle multiple tasks and meet deadlines.

· Ability to work well with cross-functional teams (sales, warehouse, production).

· Ability to plan, follow instructions, and adapt to changing marketing needs.

Other Requirements:

· Willingness to travel for events and client activities when needed.

· Professional attitude and proactive mindset.

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