Leads Generation Officer
7 days ago
Work Arrangement: Onsite
Shift Schedule: Nightshift
Location: Bicutan, Taguig
We're looking for a Leads Generation and Marketing Officer to lead our efforts in generating qualified leads, building brand awareness, and expanding our client base. This role is ideal for someone who thrives in a fast-paced, entrepreneurial environment and enjoys wearing multiple hats—from campaign strategy and automation to LinkedIn outreach and relationship building.
You'll work closely with leadership to design and execute marketing strategies that drive measurable business results and support our agency's growth goals.
Key Responsibilities:
Lead Generation & Campaign Strategy
Plan and execute integrated marketing campaigns focused on acquiring and nurturing qualified leads using HubSpot, LinkedIn, and email marketing.LinkedIn Outreach & Engagement
Manage outbound messaging and engagement strategies on LinkedIn to connect with potential clients, partners, and collaborators.Inbound Marketing Management
Oversee content promotion, landing pages, forms, and automation in HubSpot to support inbound traffic and conversions.Sales Enablement & Collaboration
Work closely with agency leadership to align marketing efforts with business development goals, including refining messaging and supporting proposal efforts.Analytics & Funnel Optimization
Track key marketing KPIs and lead funnel performance; use data to optimize targeting, messaging, and channel mix.Brand Visibility & Thought Leadership
Promote the agency's services, case studies, and expertise through social media, newsletters, and strategic partnerships.- CRM & Database Management
Maintain a clean, segmented, and up-to-date contact database in HubSpot for effective campaign execution and reporting.
Qualifications:
3+ years of marketing and/or business development experience, ideally in an agency or B2B setting
Proficient in HubSpot (automation, CRM, reporting)
Hands-on experience with LinkedIn marketing and outreach
Strong content marketing and email marketing skills
Analytical mindset with experience in lead tracking and performance metrics
Self-starter with the ability to manage projects independently
Excellent communication and relationship-building skills
Preferred Experience:
Experience working in or with small creative/digital agencies
Familiarity with paid LinkedIn ads or Sales Navigator
Knowledge of SEO, Google Analytics, or digital ad platforms
Light design skills (Canva, Adobe, etc.)
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