Leads Generation Officer

2 days ago

Taguig, National Capital Region, Philippines Arbcentrix Corporation Full time $40,000 - $80,000 per year

Work Arrangement: Onsite

Shift Schedule: Nightshift

Location: Bicutan, Taguig

We're looking for a Leads Generation and Marketing Officer to lead our efforts in generating qualified leads, building brand awareness, and expanding our client base. This role is ideal for someone who thrives in a fast-paced, entrepreneurial environment and enjoys wearing multiple hats—from campaign strategy and automation to LinkedIn outreach and relationship building. 

You'll work closely with leadership to design and execute marketing strategies that drive measurable business results and support our agency's growth goals.

Key Responsibilities:

  • Lead Generation & Campaign Strategy 

    Plan and execute integrated marketing campaigns focused on acquiring and nurturing qualified leads using HubSpot, LinkedIn, and email marketing.

  • LinkedIn Outreach & Engagement 

    Manage outbound messaging and engagement strategies on LinkedIn to connect with potential clients, partners, and collaborators.

  • Inbound Marketing Management 

    Oversee content promotion, landing pages, forms, and automation in HubSpot to support inbound traffic and conversions.

  • Sales Enablement & Collaboration 

    Work closely with agency leadership to align marketing efforts with business development goals, including refining messaging and supporting proposal efforts.

  • Analytics & Funnel Optimization 

    Track key marketing KPIs and lead funnel performance; use data to optimize targeting, messaging, and channel mix.

  • Brand Visibility & Thought Leadership 

    Promote the agency's services, case studies, and expertise through social media, newsletters, and strategic partnerships.

  • CRM & Database Management 

    Maintain a clean, segmented, and up-to-date contact database in HubSpot for effective campaign execution and reporting.

Qualifications:

  • 3+ years of marketing and/or business development experience, ideally in an agency or B2B setting

  • Proficient in HubSpot (automation, CRM, reporting)

  • Hands-on experience with LinkedIn marketing and outreach

  • Strong content marketing and email marketing skills

  • Analytical mindset with experience in lead tracking and performance metrics

  • Self-starter with the ability to manage projects independently

  • Excellent communication and relationship-building skills

Preferred Experience:

  • Experience working in or with small creative/digital agencies

  • Familiarity with paid LinkedIn ads or Sales Navigator

  • Knowledge of SEO, Google Analytics, or digital ad platforms

  • Light design skills (Canva, Adobe, etc.)

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