Marketing Officer
7 days ago
Job description:
- Create and implement comprehensive marketing strategies to promote the hotel's brand, increase visibility, and drive bookings.
- Oversee digital marketing efforts, including website management, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and social media campaigns.
- Plan and execute offline marketing initiatives such as print advertising, direct mail campaigns, and partnerships with local businesses or travel agencies.
- Generate engaging content for various marketing channels, including website copy, blog posts, social media updates, and email newsletters.
- Conduct market research to identify target demographics, analyze competitors, and stay updated on industry trends.
- Manage the hotel's public relations efforts, including press releases, media relations, and events to enhance the hotel's reputation and attract positive attention.
- Work closely with other departments to align marketing strategies with overall business objectives.
- Utilize analytics tools to track the performance of marketing campaigns, analyze data, and generate reports to measure ROI and make data-driven decisions.
- Develop and manage the marketing budget effectively, allocating resources to maximize ROI and achieve marketing goals.
- Implement Customer Relations Management systems to track customer interactions, manage guest databases, and personalize marketing efforts to improve customer retention and loyalty.
- Identify and cultivate partnerships with travel agencies, online travel agents (OTAs), corporate clients, and local businesses to drive bookings and increase revenue.
- Ensure consistency in branding across all marketing channels and materials, maintaining the hotel's brand image and identity.
- Organize promotional events, trade shows, and sponsorships to increase brand awareness and attract potential guests.
- Monitor guest feedback and online reviews to identify areas for improvement and implement strategies to enhance guest satisfaction and loyalty.
- Stay updated on industry best practices and marketing trends.
- Other related task as may be assigned by the management.
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