Marketing Officer

5 days ago

Tagaytay, Calabarzon, Philippines The Lake Hotel Tagaytay Full time ₱360,000 - ₱420,000 per year
  • Create and implement comprehensive marketing strategies to promote the hotel's brand, increase visibility, and drive bookings.
  • Oversee digital marketing efforts, including website management, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and social media campaigns.
  • Plan and execute offline marketing initiatives such as print advertising, direct mail campaigns, and partnerships with local businesses or travel agencies.
  • Generate engaging content for various marketing channels, including website copy, blog posts, social media updates, and email newsletters.
  • Conduct market research to identify target demographics, analyze competitors, and stay updated on industry trends.
  • Manage the hotel's public relations efforts, including press releases, media relations, and events to enhance the hotel's reputation and attract positive attention.
  • Work closely with other departments to align marketing strategies with overall business objectives.
  • Utilize analytics tools to track the performance of marketing campaigns, analyze data, and generate reports to measure ROI and make data-driven decisions.
  • Develop and manage the marketing budget effectively, allocating resources to maximize ROI and achieve marketing goals.
  • Implement Customer Relations Management systems to track customer interactions, manage guest databases, and personalize marketing efforts to improve customer retention and loyalty.
  • Identify and cultivate partnerships with travel agencies, online travel agents (OTAs), corporate clients, and local businesses to drive bookings and increase revenue.
  • Ensure consistency in branding across all marketing channels and materials, maintaining the hotel's brand image and identity.
  • Organize promotional events, trade shows, and sponsorships to increase brand awareness and attract potential guests.
  • Monitor guest feedback and online reviews to identify areas for improvement and implement strategies to enhance guest satisfaction and loyalty.
  • Stay updated on industry best practices and marketing trends.
  • Other related task as may be assigned by the management.

Job Type: Full-time

Pay: Php25, Php35,000.00 per month

Benefits:

  • Employee discount
  • Health insurance

Ability to commute/relocate:

  • Tagaytay, Cavite: Reliably commute or planning to relocate before starting work (Required)

Education:

  • Bachelor's (Preferred)

Experience:

  • Marketing: 1 year (Preferred)

Language:

  • English (Preferred)

Work Location: In person

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