Digital Marketing Officer

4 days ago

Taguig, National Capital Region, Philippines TP-Link Full time

TP-Link Philippines is looking for a 
Digital Marketing Officer
 who is passionate, analytical, and results-driven. This role is pivotal in managing our digital presence across platforms, ensuring our brand is visible, engaging, and aligned with our marketing objectives. The ideal candidate has a strong grasp of digital trends, hands-on experience with digital tools, and a strategic mindset to support our growth and visibility online.

Key Responsibilities:

1. Website Management

  • Manage and update TP-Link Philippines' websites, ensuring accuracy in product listings, promotions, and brand content.
  • Collaborate with developers/agencies to improve UX/UI and overall site performance.
  • Track and analyze web traffic and user behavior for lead generation and conversions.
  • Implement SEO best practices across all pages.

2. SEO Optimization

  • Conduct keyword research and deploy on-page/off-page SEO strategies.
  • Optimize site content, meta data, and URLs to enhance search engine performance
  • Develop and execute backlinking strategies to improve domain authority and
  • organic search performance.
  • Monitor website analytics and create reports to measure the impact of SEO performance.

3. Social Media & Community Management

  • Design and execute social media strategies across platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube, etc.).
  • Create, schedule, and publish engaging content.
  • Respond to community inquiries and foster brand loyalty through active engagement.
  • Stay up to date with social media trends and adapt accordingly.

4. Online Reputation Management

  • Monitor brand reputation across digital platforms and forums.
  • Address reviews, feedback, and customer inquiries professionally.
  • Enhance public perception and manage crisis communication if necessary.

5. Digital Advertising

  • Plan and execute paid campaigns via Google Ads, META Ads, and other digital platforms.
  • Analyze ad performance, optimize campaigns, and report ROI.
  • Work with creatives to produce compelling ad materials.

6. Copywriting & Content Creation

  • Write high-quality content for blogs, press releases, newsletters, and marketing collateral.
  • Tailor content to suit different platforms and audiences.
  • Collaborate with internal teams for campaign ideation and content development.

7. Supplier Management

  • Coordinate with digital marketing suppliers for quotations and services.
  • Negotiate pricing, manage procurement and delivery timelines.
  • Ensure proper documentation and supplier communication via DingTalk.

8. Administrative Support

  • Maintain organized records of all digital marketing activities.
  • Keep digital assets and databases updated.
  • Oversee TikTok Shop affiliate relationships and performance.
  • Support other duties as assigned by the Marketing Manager.

Qualifications:

  1. Bachelor's degree in Marketing, Communications, Business, or related field.
  2. 3-5 years of experience in digital marketing, SEO, social media management, or a related field.
  3. Proven experience in managing brand websites and social media platforms.
  4. Strong knowledge of META Ads, SEO, PPC, digital analytics, and content marketing
  5. Excellent writing and editing skills with an ability to adapt writing style to suit different platforms and target audiences.
  6. Excellent communication skills, both written and verbal.
  7. Ability to work independently, meet deadlines, and collaborate effectively in a team environment.
  8. Willing to work onsite in BGC.

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