Digital Marketing Specialist

24 hours ago

Taguig, National Capital Region, Philippines PMC Recruitment Full time

Digital Marketing Strategist (On-site)

BGC, Taguig | Onsite to Hybrid| Midshift

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Position Overview

We're seeking a detail-oriented and performance-driven Digital Marketing Strategist to support the strategy, planning, execution, and analysis of digital marketing campaigns. This role will work closely with the Senior Manager of Digital Marketing to deliver high-impact, insight-driven initiatives that advance recruitment, referral, and brand awareness goals.

The position will focus on optimizing campaigns across paid search, paid social, SEO, email marketing, and website performance—while also contributing to audience segmentation, landing page strategy, and campaign tracking. It's an excellent opportunity for someone who enjoys both the creative and analytical sides of digital marketing and is eager to grow into a leadership track.

Key Responsibilities

  • Support the execution and optimization of paid campaigns across Google Ads, Meta, LinkedIn, and other platforms
  • Assist with keyword research, audience targeting, creative testing, and A/B experiments
  • Monitor performance metrics and prepare weekly/monthly reports using tools such as Google Analytics, Jobvite, and similar platforms
  • Conduct SEO audits and support content optimization efforts
  • Partner with developers and the digital marketing team to improve website UX, page performance, and conversion paths
  • Collaborate with social media and community teams to align campaigns and enhance paid social performance
  • Help implement email marketing strategies, including campaign setup, list segmentation, and drip automation
  • Ensure proper tagging and tracking across platforms using Google Tag Manager and related tools
  • Translate performance data into tactical recommendations and contribute to campaign briefs and planning sessions
  • Stay updated on digital marketing trends, tools, and best practices

Qualifications

  • Minimum 2–4 years of experience in digital marketing or performance marketing
  • Hands-on experience with Google Ads, and SEO tools (e.g., SEMrush), and campaign reporting
  • Familiarity with CRMs, marketing automation tools, and applicant tracking systems (Jobvite experience a plus)
  • Healthcare experience is a plus
  • Bonus: Experience supporting recruitment marketing or nonprofit campaigns
  • Bonus: Experience with A/B testing, landing page optimization, and campaign tagging

Job Type: Full-time

Pay: Up to Php50,000.00 per month

Benefits:

  • Paid training

Ability to commute/relocate:

  • Taguig: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

  • Digital Marketing: 2 years (Preferred)
  • Google Ads / SEO: 2 years (Preferred)

Work Location: In person

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