Marketing Specialist

5 hours ago

San Pedro, Calabarzon, Philippines FILWEB ASIA INC Full time ₱600,000 - ₱1,200,000 per year
Marketing Specialist Job Responsibilities

A Marketing Specialist's duties often involve a blend of creative, analytical, and execution tasks, which may include:

1. Campaign Development and Execution:

  • Developing and implementing marketing campaigns across various channels (digital, print, social media, email, events, etc.).
  • Creating compelling content for digital platforms like websites, blogs, social media, and email newsletters.
  • Planning and coordinating marketing events, such as trade shows or customer surveys.
  • Managing social media presence and executing social media strategies.
  • Executing Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies.

2. Market Research and Analysis:

  • Conducting market research to identify target audiences, consumer behavior, purchasing patterns, and market trends.
  • Analyzing competitor strategies and market positioning.
  • Monitoring and analyzing the performance of marketing campaigns using key metrics (e.g., conversion rates, cost per lead, ROI).
  • Generating reports on campaign performance and market insights to inform future strategies.

3. Collaboration and Strategy:

  • Collaborating with cross-functional teams like Sales, Design, Product Development, and Communications to ensure consistent messaging and strategy alignment.
  • Assisting in the development of the overall marketing strategy and objectives.
  • Ensuring all marketing materials and communications adhere to brand guidelines.
  • Managing marketing budgets and tracking expenses.
Marketing Specialist Qualifications and Skills

1. Education and Experience:

  • Education: A Bachelor's degree (or equivalent) in Marketing, Communications, Business, or a related field is typically required. Some employers may prefer a Master's degree.
  • Experience: 1-5 years of experience in a marketing or related role (e.g., Marketing Coordinator, Communications Specialist, Sales Representative) is often sought, with the requirement increasing for more senior specialist roles.
  • Proven Track Record: Demonstrable experience in developing and executing marketing campaigns.

2. Core Skills and Proficiencies:

  • Strong Analytical Skills: Ability to interpret data, identify trends, and make data-driven decisions for campaign optimization.
  • Communication Skills: Exceptional written and verbal communication skills, including proficiency in copywriting and presenting ideas.
  • Project Management: Strong organizational skills, time management, and the ability to manage multiple projects simultaneously under deadlines.
  • Creativity: Ability to think innovatively and develop original, high-impact marketing initiatives.
  • Digital Marketing Knowledge: Thorough understanding of digital marketing channels and best practices, including SEO, SEM, social media, and email marketing.

  • Technical Proficiency: Familiarity with marketing software and tools, such as:

  • Web analytics tools (e.g., Google Analytics)

  • CRM software (e.g., Salesforce, HubSpot)
  • Content Management Systems (CMS)
  • Email marketing platforms (e.g., Constant Contact, Mailchimp)
  • Basic knowledge of HTML/CSS (often preferred, not always required)
  • Microsoft Office Suite (Word, Excel, PowerPoint)

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