Senior Marketing Manager

2 weeks ago

Mandaluyong City, National Capital Region, Philippines Filinvest Development Corporation Full time ₱800,000 - ₱1,200,000 per year

ROLE OVERVIEW

The
Senior Marketing Manager
will be responsible for end-to-end development and execution of field marketing activations, trade merchandising, and digital engagement strategies that drive lead generation and sales conversion. This role will lead the Marketing Team and will
work in close alignment with
Sales to bring campaigns to life in the project catchment areas
. The ideal candidate must think like a commercial strategist and execute like a creative brand leader,
grounded in the sales funnel approach
.

II. KEY RESPONSIBILITIES

  • Develop and execute
    field activation campaigns
    to drive foot traffic and qualified leads to project sites. | nationwide sales/marketing events
  • Create high-impact
    on-site merchandising plans
    including key visuals, POP materials, booth set-up, and collaterals.
  • Lead the
    customer journey design
    (both physical and digital) per target segment.
  • Spearhead development of
    creative concepts
    for marketing touchpoints aligned with the buyer journey.
  • Ensure that marketing programs are rooted in
    sales funnel logic
    : awareness, consideration, intent, conversion.
  • Champion
    collaboration across sales and digital teams
    to align content, messaging, and timing of campaigns.

III. IDEAL SKILLSET

  • Field Activation
  • Digital Marketing (Creative-side)
  • Branding
  • Design thinking
  • Sales funnel orientation
  • Data interpretation and campaign iteration
  • Cross-functional collaboration
  • Storyboarding or visual merchandising
  • Project management under tight timelines

IV. DESIRED BEHAVIORAL TRAITS

  • Strategic and commercial mindset
  • Detail-oriented but execution-strong
  • Strong stakeholder management and communication
  • Creative with discipline and performance orientation
  • Strong leadership presence and team mentoring capability

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