Digital Marketing Officer

16 hours ago

Quezon City, National Capital Region, Philippines CIIT College of Arts and Technology Full time ₱800,000 - ₱1,200,000 per year

Want to help make a difference?

CIIT seeks to revolutionize Philippine education by putting industry-based + student-centered learning + affordable in the same sentence. We are looking for awesome people with a passion for sharing knowledge and empowering others to turn their own passions into a career. It also means working with others who have similar goals, a team with a shared desire to innovate in the education space, and non-traditional management that is committed to pushing boundaries in order to close the skill gap between education and industry. Help us in building the future of Philippine Education.

Instructions for Applying

  • Prepare your resume in .doc or .pdf format

  • Prepare your letter of application/cover letter

  • Click on the "Apply for this Job" button

  • Fill up the form with relevant personal details

  • Upload your resume/curriculum vitae and cover letter in the corresponding field

  • Answer the qualifying questions completely

  • Hit the "Submit Application" button

Note: Incomplete requirements will not be processed. Once every task has been completed, please wait for approximately 2-3 working days to receive an update on your application.

Qualifications:

  • Graduate of a course in Marketing, Communications, Business, Multimedia Arts, or related field
  • At least 2–4 years of experience in digital marketing, content production, or campaign execution
  • Proficiency in digital advertising platforms such as Facebook Ads Manager, TikTok Ads, Google Ads, Twitter Ads, LinkedIn Ads, etc.
  • Strong understanding of ad targeting, bidding strategies, and campaign optimization techniques.
  • Proficiency in graphic design tools like Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), and other relevant software.
  • Knowledge of SEO/SEM and email marketing.
  • Knowledge of analytics tools, UTM tagging, and basic reporting dashboards
  • Experience supporting marketing for education, enrollment, or student-focused programs is a plus
  • Ability to adapt quickly to new tools, trends, and workflow processes

Responsibilities:

  • Manage and execute digital marketing activities that support CIIT's branding, enrollment, and content strategies
  • Develop and manage paid digital advertising campaigns across platforms such as Meta, Google, TikTok, and other relevant channels
  • Create original and compelling content for digital platforms, including:
  • Social media posts and campaign assets
  • Email marketing copy and templates
  • Online features and short-form announcements
  • Event-related visuals and communications support
  • Write effective copy tailored to different audiences and platforms, balancing creativity with clarity
  • Design simple but polished visuals using Canva or Adobe Express for use across digital campaigns
  • Collaborate with Admissions, Specialist Courses to ensure timely production and alignment of materials
  • Track campaign performance using analytics tools, apply UTM tags, and assist in basic performance reporting
  • Contribute to ideation and execution of digital strategies that support brand visibility, lead generation, and student engagement
  • Conduct regular monitoring of competitors and trends, using insights to improve digital executions
  • Ensure accuracy and brand alignment in all published content
  • Support content updates and campaign-related needs on the CIIT website
  • Assist in improving automation, campaign workflows, and digital processes where needed
  • Perform other tasks relevant to digital content and campaign implementation as assigned

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