
Digital Marketing Officer
4 days ago
1. Digital Strategy & Campaigns
- Develop and execute digital marketing strategies aligned with business goals.
- Manage and optimize online campaigns across various channels (Google Ads, Facebook, Instagram, LinkedIn, TikTok, etc.).
- Monitor and analyze campaign performance, providing insights and recommendations.
2. Social Media Management
- Create, curate, and manage content across company's social media platforms.
- Engage with the online community and respond to comments/messages.
- Track and report social media analytics to measure growth and engagement.
3. Content & SEO
- Collaborate with the creative team to develop digital content (graphics, videos, blogs).
- Implement SEO strategies to increase organic traffic.
- Maintain and update the company website to ensure relevance and functionality.
4. Email & CRM Marketing
- Develop and manage email marketing campaigns.
- Segment customer database and personalize communications.
- Track and optimize open rates, click-through rates, and conversions.
5. Analytics & Reporting
- Use tools like Google Analytics, Meta Business Suite, and other platforms to monitor website and campaign performance.
- Prepare monthly digital marketing performance reports.
- Bachelor's degree in Marketing, Communications, Business, or related field.
- At least 2–3 years of experience in digital marketing or related role.
- Strong knowledge of SEO, SEM, Google Ads, and social media platforms.
- Proficient in analytics tools (Google Analytics, Facebook Insights, etc.).
- Creative mindset with strong copywriting and content creation skills.
- Excellent communication and project management abilities.
- Digital Campaign Management
- SEO/SEM
- Social Media Marketing
- Content Creation
- Data Analytics & Reporting
- Email Marketing & CRM
- Creativity & Strategic Thinking
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