Digital Marketing Officer

14 hours ago

Makati City, National Capital Region, Philippines Metropolitan Bank & Trust Company Full time ₱600,000 - ₱1,200,000 per year

Be #InGoodHands with Metrobank

Here at Metrobank, we don't simply hire employees-we hone future leaders. We provide opportunities that enhance your skills and unlock your talents, helping you evolve into a well-rounded individual. We supply you with all the pieces you need to do your best work, unleashing your full potential to help you secure your future and lead a fulfilling career. And with Metrobank's strong heart for the community, you have the chance to give back and make worthwhile contributions to our nation's economic and social development.

With Metrobank, a meaningful life is within your reach

Position Title: Digital Marketing Officer - Strategy and Performance Marketing

Job Summary Digital Marketing Officer - Strategy and Performance Marketing will oversee and enhance digital advertising campaigns across different online platforms. He or she will work alongside internal teams to ensure alignment with marketing goals and strategies and will be closely involved in helping better understand the Bank's customer and utilize this knowledge to guide the division's strategic initiatives and digital marketing programs.

Specific Duties & Responsibilities:

  • Work closely with the other departments of DMO and divisions of ABCMTG in campaign planning, set and analyze key metrics, and help identify opportunities to increase campaign performance.
  • Develop and execute paid media strategies across platforms such as Google Ads, Meta Ads, LinkedIn Ads, Twitter Ads, etc.
  • Manage and optimize advertising campaigns to achieve key performance indicators (KPIs) such as ROI, cost per acquisition (CPA), and click-through rate (CTR).
  • Conduct keyword research and audience targeting to maximize campaign effectiveness.
  • Monitor campaign performance metrics regularly and provide insights and recommendations for improvement through monthly reporting.
  • Collaborate with internal teams and external agencies to brief new campaigns, turnover approved assets and ensure alignment with overall marketing objectives.
  • Stay up-to-date with industry trends, best practices, and algorithm updates to maintain competitive advantage.
  • Conduct A/B testing and other experiments to continuously improve campaign performance and efficiency.
  • Prepare and present regular reports on campaign performance, budget utilization, and other relevant metrics for management review.
  • Identify new opportunities for growth and expansion within digital advertising channels.
  • Stay informed about changes in digital advertising policies and regulations and ensure compliance with applicable laws and guidelines

Essential Experience:

  • Google Analytics
  • Google Tag Manager
  • Google Ads
  • Facebook Business Manager
  • Pixel Tracking (Google, Facebook, etc)
  • Meta for Developers

Other Details:

Rank: Junior Officer

Unit: Analytics, Brand, Communications and Technology Group / Digital Marketing & Omnichannel Division / Digital Communications Department

Location: GT, Makati City

  • Digital Marketing Analyst

    14 hours ago

    Makati City, National Capital Region, Philippines Calibr8 Digital Full time $104,000 - $130,878 per year

    About Calibr8 DigitalAt Calibr8 Digital we unlock growth and value for E-commerce businesses through our digital marketing expertise.As a Digital Marketing Analyst (DMA), you will be a key member of the Digital TeamThorough research will be required to understand each client's industry, products/services, branding, and marketing goals.setting up campaigns...

  • Digital Marketing Officer

    13 hours ago

    Makati City, National Capital Region, Philippines Metrobank Full time ₱500,000 - ₱1,000,000 per year

    Be #InGoodHands with MetrobankHere at Metrobank, we don't simply hire employees—we hone future leaders. We provide opportunities that enhance your skills and unlock your talents, helping you evolve into a well-rounded individual. We supply you with all the pieces you need to do your best work, unleashing your full potential to help you secure your future...

  • Digital Marketing Officer

    3 days ago

    Makati City, National Capital Region, Philippines Metrobank Full time

    Press Tab to Move to Skip to Content LinkHere at Metrobank, we don't simply hire employees—we hone future leaders. We provide opportunities that enhance your skills and unlock your talents, helping you evolve into a well-rounded individual. We supply you with all the pieces you need to do your best work, unleashing your full potential to help you secure...

  • Digital Marketing Officer

    13 hours ago

    Makati City, National Capital Region, Philippines FindShare (Ideawell Corp) Full time $40,000 - $60,000 per year

    It's an exciting time to be part of a technology company that gives employees stock options and has the objective to drive big data and deep learning through digital platforms. Our vision is to create the most cost-effective digital marketing platform that engages millions of online shoppers If you have the passion for building and growing relationships,...

  • Digital Marketing Officer

    12 hours ago

    Makati City, National Capital Region, Philippines FindShare Rewards Full time $40,000 - $80,000 per year

    Job DescriptionIt's an exciting time to be part of a funded technology company that gives employee stock options and has the objective to drive big data and deep learning through digital platforms. Our vision is to create the most cost-effective digital marketing platform that engages millions of online shoppers If you have the passion for building and...

  • Performance Marketing Specialist

    14 hours ago

    Makati City, National Capital Region, Philippines Centaur Digital Marketing Ph Inc Full time $90,000 - $120,000 per year

    Job Description:We are seeking a Performance Marketing Specialist with a sharp focus on maximizing Return on Advertising Spend (ROAS) across paid media channels. This role is ideal for a data-driven marketer who thrives in e-commerce environments and is skilled in planning, executing, and optimizing digital campaigns on platforms such as TikTok, Shopee,...

  • Digital Marketing Officer

    14 hours ago

    Quezon City, National Capital Region, Philippines Mangan & Co., Inc Full time ₱350,000 - ₱400,000 per year

    The Digital Marketing Officer is responsible of the execution and performance optimization of all digital marketing initiatives, including community management, paid advertising, SEO/SEM, influencer collaborations and other online partnerships. This role ensures strong digital brand presence, audience engagement and campaign effectiveness across all online...

  • Digital Marketing Specialist

    12 hours ago

    Makati City, National Capital Region, Philippines Latte Marketing Inc. Full time $4,000 - $8,000 per year

    Minimum qualifications:Bachelor's degree in Marketing, Digital Media, Advertising, Business, Communications, or related field.At least 3 years in digital marketing, content creation, or related fields.Experience with lead generation, paid advertising, or email marketing campaigns.Experience with email marketing platforms (Mailchimp, HubSpot, ActiveCampaign,...

  • Senior Digital Marketing Officer

    13 hours ago

    Makati City, National Capital Region, Philippines OODC Full time ₱800,000 - ₱1,200,000 per year

    Job Summary: The Senior Digital Marketing Officer is responsible for developing, implementing, and managing comprehensive digital marketing strategies that drive brand awareness, customer engagement, and lead generation across all digital channels. This role requires a strong understanding of current digital marketing tools and best practices, as well as the...

  • Digital Marketing Officer

    13 hours ago

    Makati City, National Capital Region, Philippines MetroMart Technologies, Inc. Full time ₱800,000 - ₱1,200,000 per year

    Metromart is the #1 online grocery platform in the Philippines. We are partnered with the largest supermarkets in the Philippines and over 300 specialty stores, including SM Supermarket, Robinsons Supermarket, Landmark, S&R, The Marketplace, Shopwise, All Day Supermarket, Pet Express, True Value, Handyman, Toy Kingdom and many more. Our service is present...