
Marketing Officer
3 days ago
Key Responsibilities
● Quick Look: EVENTS | SOCIAL MEDIA POSTING | TRADE/ECM/STORE
COLLATERALS | DIGITAL ADVERTISING
● Plans and run events and activations - including talking to external and internal
stakeholders - with event KPI always in mind
● Putting together mood boards and creative pegs for campaigns
○ If needed, being the one who takes photos and video using equipment
already available in the office
● Drafting, scheduling, and posting on our social media pages
● Setting up and tracking social media ads and updating necessary trackers and
reports to be able to share campaign results based on aligned format with
immediate superior
● Create materials for Showrooms, Trade accounts, ECM accounts whether their in
store activation, price points, small posters, and the like. Includes finding
suppliers and checking samples before getting final approval from immediate
superior
● Builds buzz: source, connect, and collaborate with KOLs and brand partners to
boost our presence. Including finding the perfect gift and ensuring it gets them to.
To help in our sourcing of packaging to ensure over-all look of the KOL gifting is
aligned. On top of any MOA and deliverables with the KOLs.
● Checking what competitors and trends are out there (market research) - whether
in terms of events or content or other information helpful for the brand
● Thinking of how best to rely big ideas/big bet of the promotion - merchandising
team to think of what items to push based on current sales trends and marketing team thinks of how to push these items
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