Campaigns Associate

7 days ago

Taguig, National Capital Region, Philippines KINDRED Full time ₱1,440,000 - ₱1,980,000 per year

Campaigns and Growth Management Associate

The Campaigns and Growth Management Associate plays a key role in driving revenue growth across Kindred's online and clinic channels through effective campaign strategy and execution. This role manages the end-to-end implementation of monthly and tactical campaigns designed to maximize gross merchandise value (GMV), boost service uptake, and activate key patient cohorts.

Reporting to the Chief Marketing Officer, the associate works closely with Growth, Creative, Clinic Operations, and Care Management to ensure every campaign is delivered on-brand, on-time, and optimized for commercial performance. The ideal candidate is highly organized, results-oriented, and energized by making creative campaigns perform in measurable, revenue-generating ways.

Key Responsibilities

1. Drive GMV Uplift Through Strategic Campaign Execution

  • Design and implement monthly and tactical campaigns that unlock new revenue, re-engage existing patients, and increase booking volume across services and branches.
  • Execute monthly revenue-focused campaigns (e.g., Back-to-School, Wellness Season, Flu Protection Drive).
  • Develop service-specific promos (e.g., IV drip bundles, vaccine pushes, OB-GYN consult discounts).
  • Launch tactical campaigns using pricing levers such as bundles, time-limited offers, and flash discounts.
  • Create campaigns aligned with cohort behavior (e.g., postnatal, returning patients, lapsed users).

2. Orchestrate Cross-Functional Campaign Delivery

  • Build coordinated campaign plans with Creative, Growth, and Operations teams.
  • Align with Finance and Operations on pricing, discount tiers, and inventory availability.
  • Ensure campaign mechanics (codes, landing pages, booking logic) are set up on time.
  • Lead real-time coordination during high-volume pushes.
  • Prepare post-campaign reports on revenue, order volume, average order value, and channel performance.
  • Maintain a campaign tracker with test results, effectiveness, and ROI learnings.

3. Build and Launch Lifecycle Marketing Campaigns

  • Create CRM campaigns and automations that drive rebookings, upsells, and patient engagement.
  • Execute monthly and seasonal email/SMS campaigns for top services (e.g., vaccines, drips, OBGYN consults).
  • Manage reminder flows for patients due for follow-ups, booster shots, or screenings.
  • Launch rebooking nudges for lapsed or low-frequency patients.
  • Develop health milestone campaigns (e.g., birthday promos, new moms, age-based packages).

Qualifications

  • 2–4 years of experience in marketing, campaign execution, or growth—preferably in e-commerce, consumer health, or performance marketing roles
  • Strong understanding of marketing funnels, revenue metrics, and pricing levers
  • Experience managing high-velocity campaigns across multiple channels (email, Meta, SMS, on-ground)
  • Excellent project management and stakeholder coordination skills
  • Familiarity with tools like Google Sheets, Notion, Meta Business Manager, or Shopify
  • Strong analytical mindset; able to read and act on campaign performance data
  • Commercial orientation and ownership mentality

Job Type: Full-time

Pay: Php30, Php35,000.00 per month

Benefits:

  • Company events
  • Health insurance
  • Life insurance
  • Staff meals provided
  • Work from home

Work Location: In person

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