Campaign Merchandise Associate, Integrated Marketing

Responsibilities

About our team Our SEA Integrated Marketing & Communication team is a dynamic group of creative minds, strategists, and marketing enthusiasts who are passionate about redefining the way people shop online. As a pivotal part of Bytedance's E-commerce Business, we work tirelessly to showcase the innovative potential of our platform, bridging the gap between users and their favorite contents & products.

The team's core responsibility is to craft and execute integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. We build brand awareness, drive user engagement, and enhance the overall shopping experience. We're looking for a campaign-savvy, detail-driven marketer to support high-impact campaigns that drive GMV, boost product visibility, and support sellers across innovative formats like Live Shopping and Short Videos.

Responsibilities:

• As a Campaign Merchandising Associate, you will work across teams to power platform campaigns that drive product visibility, seller growth, and GMV uplift.
• Register and manage product participation in major campaigns, focusing on maximizing product visibility and performance.
• Collaborate with category (cluster) teams to identify high-potential products and sellers for campaign inclusion.
• Develop merchandise strategies across different content formats (Live, Short Video, Product Card).
• Source and recruit products for various campaign scenarios and support with incentives like subsidies or vouchers.
• Design and refine co-funded voucher mechanisms that drive user conversions while optimizing campaign ROI.
• Use seller outreach tools and support strategies that balance seller value with platform performance.

What you will gain:

• Real ownership of campaign execution in one of the fastest-growing e-commerce platforms in SEA
• Hands-on experience across campaign management, merchandising, and performance optimization
• Opportunity to work cross-functionally with top talents in marketing, category management, and product
• Exposure to innovative commerce formats like shoppable short videos and live-streaming
• A fast-paced, collaborative culture with strong mentorship and learning opportunities

Qualifications

Minimum Qualifications

• Bachelor's degree in any field
• 1-3 years of experience in e-commerce, marketing, merchandising, or related areas
• Familiarity with digital marketing and e-commerce campaign strategies
• Strong attention to detail, execution-driven mindset, and collaborative attitude Preferred Qualifications
• Experience in merchandising, product sourcing, or inventory management
• Comfortable working with data to identify opportunities and solve problems
• Strong communication and coordination skills across teams and functions
• Familiarity with social commerce platforms

Job Information

About Us

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join ByteDance

Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.

As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.